Finance 18 May 2016

Three Start Up Loans-backed firms on a mission to support new ventures

Satago: Changing the culture of late payments on invoices to small businesses
No-one knows the challenges faced by new and small business owners quite like startup founders themselves. Start Up Loans has backed many businesses that aim to provide solutions and support to other aspiring and existing business owners. Business Advice looked at three that stand out.

Satago Adam Horner and Steven Renwick

Satago are on a mission theyve set out to change the culture of late payments on invoices. Cashflow delays are a key issue for small business owners and late payments can financially ruin a startup. Horner and Renwick built Satago to try and help SMEs tackle the problem of late-paying customers after Adam’s experience growing up with a family business in the construction sector.

The first version of Satago was built after a crowdfunding campaign on Seedrs, where they raised 30, 000. After building their prototype the duo managed to grow their customer base through attention from the press and interest from investors. They began raising money but found it hard to get the required amount.

The two Start Up Loans received by Horner and Renwick respectively allowed them to keep developing Satago. Now Satago is in a position where it is fast-becoming the leading solution for UK SMEs to manage accounts receivable. It has already gained exposure in a host of national publications including the Guardian, Telegraph, BBC and Independent.

Today Satago has ten employees and has raised over seven figures of angel investment. 2016 will see the firm roll out a new product financially covering for late payments with cashflow on systems becoming fully-automated through the cloud.

Launch22 Eddie Holmes

Launch 22 provides space for enterprising startups
At the age of 19, Eddie Holmes already had more business pedigree than most. Hed been running his own businesses since he was 16 and had established a property service business with funding and support from Start Up Loans delivery partner the Prince’s Trust. Having experienced the benefits of mentoring first-hand with the Prince’s Trust he decided to get involved himself.

Inspired to provide more than just traditional mentoring, Holmes saw that many business owners struggled to find affordable premises in the early stages of their startup journey. These issues gave Holmes the idea to start Launch22, a charity which provides full service incubation to aspiring business owners in every sector and stage.

Launch22 offers cheap workspace and aims to create a community within premises. A place where people can offer advice and guidance to each other and can collaborate on new or existing ideas. They don’t provide funding, but signpost service users to schemes such as Start Up Loans. The local MP Megan Hiller, has been supportive of the charity and has even managed to get a mention of Launch22 in the Queen’s speech.

Launch22 has already established itself in Liverpool and London. Holmes is hoping to expand to other major UK cities that he has identified as needing help in promoting and supporting particularly young entrepreneurs. For example, Liverpool had one of the lowest rates of enterprise per capita in the UK and was therefore a prime target.


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