Finance · 24 December 2015

The small business advent calendar: December 24 – Dellolio, of course

december 24
That’s all for this year, folks
As children begin to climb up the walls in excitement and last-second Amazon orders are desperately ordered with fingers crossed that theyll arrive in time, the final nugget in our series exploring small business in numbers is a real treat it’s the number of hours a certain celebrity is offering of their company in return for startup finance.

Crowdfunding supporter gifts have often ranged from the bizarre to the surreal, especially when it comes to food and drink. Last year saw Zach Brown entice funders with a potato-salad themed hat and a bite of the dish he was making and resulted in backing of $55, 000.

But this Christmas there’s a crowdfunding opportunity on offer which beats potato salad by far.

Nancy Dellolio the ex-girlfriend of former England manager Sven-Gran Eriksson and once a contestant on Strictly Come Dancing has created her own version of lemon liqueur Limoncello and is aiming to raise 70, 000 to get the drink into production.

Dellolio is seeking funding through crowdfunding platform BORN and offering any backers willing to pledge 2, 000 a whole 24 hours in her company in return for their support.

The site promises that funders will be able to make the most of the jet set and London life while sipping on Limonbello.

The drink is both organic and free of added sugar and the project’s BORN page highlights that it is much less acidic than many other alcoholic beverages.

But as of 23 December only 1, 545 of the 70, 000 cash injection requested had been pledged.

By turning to crowdfunding as a source of startup capital, Dellolio joins the ranks of the many celebrities who have successfully sought out this form of funding for their business ideas.



Hannah Wilkinson is a reporter for Business Advice. She studied economics and management at Oxford University and prior to joining Business Advice wrote for Kensington and Chelsea Today about business and economics as well as running a tutoring company.