What are the most successful Kickstarter campaigns ever?
Kickstarter came about in the wake of the Great Recession, during a time when it was difficult to get funding through traditional channels such as bank loans.Kickstarter launched in 2009 and provided small businesses and budding entrepreneurs with a great platform for raising funding.In its short history, the Brooklyn-based company founded by Perry Chen, Yancey Strickler, and Charles Adler has received over $4 billion and helped fund more than 445, 000 projects. Some of these have gone on to be hugely successful.Betway’s Online Casino recently conducted research into which start-up campaigns on Kickstarter have been the most successful. There are some astonishing figures regard the funding certain businesses received. The research looked into four different areas:the most funded campaign, the biggest success story, the most funded campaign yet to materialise, and the most backers for a single campaign.
Oculus Rift
Source: BetwayOculus Rift is one of the best-known players in the emerging virtual reality market. The $2 billion purchase of the company in 2014 helped it gain attention in mainstream markets. This all came about after Oculus VR started a Kickstarter campaign in 2012, which raised $2.4 million from 9, 522 backers. This total massively eclipsed the original target of $250, 000 and helped bring the hardware to Mark Zuckerberg’s attention.
Pebble
Source: BetwayThe most funded campaign in Kickstarter history was the Pebble watch, a little-known product which has now been discontinued. This was because it was purchased by Fitbit for $23 million in 2016. When the smartwatch began its campaign it had a target of 100, 000 but went on to raise over $10 million.The company then launched a second campaign in 2015 and once again exceeded expectations. The Pebble Time watch achieved its goal of $500, 000 in seventeen minutes and made $1 million in 49 minutes. The technology designed by this start-up went on to be used in Fitbit watches and Pebble watches were eventually phased out.
Kickstarter came about in the wake of the Great Recession, during a time when it was difficult to get funding through traditional channels such as bank loans.
