Finance · 21 April 2020

NEWS: Fintech company joins fight to help Italians most effected by COVID-19


One of Europe’s fastest-growing fintech companies, Soldo, has launched a new ‘care card’ scheme in Italy to help the growing number of people facing poverty due to COVID-19.

The card called Soldo Care, is a smart payment card that can be used at any store that accepts Mastercard payments.

Italy has been at the epicentre of Europe’s coronavirus pandemic, where the virus has claimed upwards of 24, 000 lives. In fact, it was only today that the country reported the first actual fall in active virus cases. The Italian authorities have called the figures “extremely encouraging”, however, there is no denying the long-term damage this outbreak will have on the economy.

The Municipality of Milan will use Soldo Care cards to help distribute its portion of the Italian Government’s 400m?solidarity fund (a scheme that has been launchedto support people affected by the crisis).

Carlo Gualandri, CEO at Soldo says;

Italy was the first European country to enter a state of emergency, and with offices in Milan, we at Soldo experienced the societal impact first-hand. Traditional food stamps and regular prepaid cards are often too slow and cumbersome to be effective during a crisis such as this. Soldo’s infrastructure is agile enough to be rapidly adapted to the needs of local authorities.As the pandemic continues to unfold and hits other nations hard, we want to use our technology in every way possible to support authorities to assist those most in need.



Laura is the Junior Reporter at Real Business and Business Advice. She's the first point of call for any PR, business owner or industry insider looking to tell a story of entrepreneurial inspiration, retell some key advice, or a ground-breaking news story. She is the core ambassador for the brand(s) and can be found attending high profile events and meeting disruptive business owners across London and beyond.

HR & Employment