Finance 18 January 2021

How to thrive (not just survive) in 2021

Laurent Descout - CEO and Founder of SME treasury fintech Neo.
“Businesses should not wait for storms to hit…”

Name:?Laurent Descout

Position and Company: CEO and Founder of SME treasury fintech Neo

Bio:Laurent Descout is the CEO and Co-Founder of Neo. He is a serial fintech entrepreneur and investor and has been a financial advisor in asset finance for more than 10 years. He holds a master?s degree in Banking, Finance and Insurance from Paris Dauphine and the Investment Advice Diploma in Derivatives from the Chartered Institute for Securities & Investment.

How can businesses best prepare for a financially sound 2021?

This year is set to be as financially problematic, if not more so than last year. The disruption seen in 2020 shows that businesses should not wait for storms to hit and reveal critical vulnerabilities in their internal financial processes.

This includes everything from having fallback solutions in case banks fall apart, to having systems that are both flexible and secure enough to adjust to remote working.

“As we enter 2021 the time to act is now.”

Work smarter across all facets of your business and you will see the rewards. Those who don?t risk being left behind and in such a competitive environment, this is no longer an option.

What areas should business leaders be focusing on investing in during 2021?

With a shift to remote working having taken many businesses by surprise in 2020, those that were quick to adapt and already had the processes in place to seamlessly switch to the home office prospered. The businesses that didn?t suffered.

“The lesson here is that cloud-based technologies are not only the future but the area where we are seeing rapid strides in innovation.”

Cloud-based solutions have become the norm across a number of industries, and this trend is likely into 2021 and indeed the next decade.

For investors, this presents a compelling business investment.

In addition to the convenience of no installation and minimal maintenance costs, the scalability of cloud technology is unrivalled. The real-time connectivity it provides between customers, partners and businesses is also an important benefit that physical premise-based solutions cannot easily compete with.

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