As Dragons’ Den returned to BBC Two screens last night, viewers were treated to warm scenes as Peter Jones invested £100,000 into an iced tea brand with humble beginnings.
Peter Jones, Deborah Meaden and Touker Suleyman were joined by Jenny Campbell and Tej Lalvani for the first episode of season 16 of the long-running BBC Two investing show.
Viewers watched Yosi Romano and Ziv Leinwand pitch their pram and buggy anti-pollution device, requesting £100,000 for a 5% stake in the business, before the pair clashed with the panel after refusing to disclose the name of a retailer supposedly interested in their product.
After Suleyman eventually secured a 25% stake, Rupesh and Alexandra Thomas, founders of Tuk Tuk Chai, entered with an unusual story.
Rupesh originally came to England from southern India with just £600 to his name, and now oversees a £2m chai tea business stocked in a number of leading retailers.
Business Advice first met the husband and wife team in summer 2017, when they spoke about investing £100,000 of their own money into their business and had just launched Tuk Tuk Chai in Harvey Nichols.
“I really am a real life Slumdog Millionaire,” Rupesh told the investors. “I am proof that if you work hard, you will be successful.”
The couple had viewers on the edge of their seats when Meaden pressed them to reveal the cost price agreed with Sainsbury’s for their product.
Rupesh eventually gambled and told the investors he was selling each unit for £1 – below their own £1.03 cost price.
The co-founders watched four Dragons drop out as news of their profit loss was too much to bear, but one wasn’t quite finished.
Jessops chief executive Jones was so taken with the brand, its story and high street potential that he offered £100,000 for a 33.3% stake in the business.
— Deborah Meaden (@DeborahMeaden) August 12, 2018
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- Quiet Rebellion reveal the off-camera secrets from inside Dragons’ Den
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- Meet the entrepreneurial duo who won over the fearsome Deborah Meaden
In an official blog post following the episode, Rebecca Trussell, from the government’s Intellectual Property Office (IPO), confessed she was biting her nails as the company’s profit loss saw four Dragons drop out.
Following Jones’ offer for a third stake, Trussell offered some IP advice for entrepreneurs worried about disclosing confidential information.
“It’s a good idea to get an IP attorney or solicitor to advise on confidentiality and draw up an appropriate NDA for you to use. A contract with clear agreements in place can give business owners peace of mind that both parties know what they can and can’t talk about in the public domain,” she said.
With many social media users initially shocked at the revelation Sainsbury’s had paid under cost price for the tea, the founders used Twitter to defend the retailer.
@sainsburys is the most supportive of the big UK retailers for small innovative startups. They gave us a unique chance to enter the market and we’re very grateful to them for that. Our loss is temporary for us and we decided to take that risk when negotiating with Sainsburys
— Tuk Tuk Chai (@TukTukChai) August 13, 2018
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