Entrepreneurship · 6 May 2021

The importance of communication skills in business

The Importance of Communication Skills in Business


Regardless of the industry you work in, your job title, or your role, business requires communication skills. You may only be communicating internally, or you may have associates and clients you have to work with, but there is no getting away from the need to communicate well.

Clear communication is a skill that a lot of people take for granted. There is also a difference in how you might communicate. Consider that in all of the following situations, you will need good communication skills to get your message across:

–          In verbal exchange such as meetings, telephone calls, or video calls

–          In written exchange, such as social media, e-mails, or memos

–          In visual media, such as graphs, charts, or images

Communication is considered a “soft skill”, meaning it’s not one that is usually taught. However, it is so valued that in a recent survey, communication was listed as the most sought after soft skill among employers.

Good communication skills are often improved over years of business dealings. But if you want to succeed in business now, you will need to improve your communication skills quickly. Knowing what those skills are and why they are important will help you on your way to becoming more successful in your chosen field.


Why business communication skills are important

Business communication skills are vital in every aspect of business. A lot of HR complaints can be resolved, or avoided altogether, through good communication.

In addition to office relations, good communication skills also allow for:

–          Better organisation, structure, and planning

–          Improved marketing and promotion for the business

–          Inspiring team members, colleagues, and employees towards goals or business aspirations

–          Encouraging business brand support

–          Improving customer experience

–          Reduced stress and confusion

–          Increased productivity

Good communication skills can enhance your office and work relationships, speed up processes, and smooth disagreements. By contrast, poor communication skills can result in misunderstandings, lost time, arguments, and even lost money or business because of missed deadlines or confusing information.

A good communicator is a person who is able to both convey and receive information so that both parties understand the information fully and there are no misunderstandings. It includes all the aspects of information transfer, including listening, asking questions, relaying, teaching, and learning.


How to improve your communication skills

Practice, practice, practice.

There is a lot that can be said in theory, but communication goes two ways, which means you won’t be able to assess your growth or success unless you are actually interacting with other people. Take every opportunity to improve your communication skills, whether you are speaking to a friend, writing a letter to a family member, or greeting your colleagues – all interactions are a chance for you to practice and develop your communication skills.


Be an active listener. Take in what the person is saying and ask questions to clarify anything you don’t understand.

Good listeners are also open to new ideas. Avoid interrupting or simply waiting for them to finish so that you can talk or get your message across. Genuinely interact with what they have to say before trying to make yourself heard. If a person feels heard, they are more likely to hear you out as well.

Be Concise

People stop listening or reading when your message is too wordy or irrelevant. Stick to the main points and keep your message short to make sure it comes across clearly.

Be aware of your Body