To help small business owners keep their discounting strategies on the right side of Trading Standards, Grid Law founder David Walker offers a legal context to three different price promotion scenarios with advice for avoiding the common pitfalls. more»
B2B marketing has its fashions — and its vested interests. Sometimes various services promoted actively by marketing agencies will chime with target audiences. But sometimes there's a dull thud, as a trustworthy communications channel finally keels over and expires. more»
Reflecting on a recent online spat between rail firm Thameslink and high street retailer Poundland, Grid Law founder David Walker explains how business owners can protect their own brand and reputation via social media. more»
Although sales of Italian sparkling wine continued to grow in the UK last year, the British public’s enthusiasm for prosecco could be starting to wane, as experts warn of the risks of mass market popularity. more»
Move over Meghan Markle and Prince Harry, dog sitting network Barking Mad Dog Care have been celebrating with their own wedding festivities. more»
No longer are young Brits flocking to cheap and boozy destinations situated in the Spanish or Greek Isles. Instead, the new “Instagram generation” are opting for more picturesque locations which look great on the ‘gram. more»
Three Geordie Shore stars are being investigated by the UK's advertising watchdog for apparently promoting gambling websites. more»
Often after being inspired by a story or a post, customers will often reach out to business owners through Instagram Direct. Furthermore, Instagram has made “doing business easier” by announcing […] more»
Brand stories were something most businesses across the globe took very seriously. But with many brands often now competing over the same customers, is brand story still important or has it hit its peak? more»
Instagram is well-established as the social platform for smaller brands to thrive on. But for busy small business owners, it can drain your time and creative resources. Enter Instagram Stories, a real-time way to engage with – and convert – your audience. more»
