Imagine a traditional retailer sets up a shop selling the finest eyewear. With no marketing, how will they ensure their desired customers know about their business and the products it […] more»

Simon Cowell's 'X Factor' brand is in decline and his personal image with it. What can smaller businesses learn from his demise, how can they better manage their own PR disasters as and when they come? more»

Did you know that you can use your competitors' social media presence to grow, boost and shape your own social media marketing strategy? more»

The internet has become an evidence room for countless content crimes committed by businesses desperate to engage with their markets, yet failing to understand the laws of the land. more»

A new season is upon us and many people on Pinterest are refreshing their wardrobes, beauty looks and home decor for the start of autumn. Small businesses can also take this opportunity to do a refresh of their own. more»

If you’re leading a business that sells to other businesses, you’ll know just how hard closing a sale can be, and how long it can take. With so many decision-makers involved – and a widespread belief that change is likely to be risky and disruptive – buyers are rarely swift to move. more»

The overwhelming majority of British shoppers regularly buy from big supermarkets either instore or online. So, if you’ve developed a new product you’ll be very keen to get it on […] more»

Social media has become fundamental to any marketing strategy. With a low barrier to entry combined with the opportunity to access, communicate and engage with target audiences on a mass […] more»

The rapid rise of digitally-driven business has forced brand guardians across sales, digital and marketing into digital transformation projects that are designed to protect their revenue streams and brand equity. […] more»

We can all feel like we are drowning in digital communications and are consumed by the 24/7 digital noise. The norm is to respond to everything the instant we receive […] more»