The internet has become an evidence room for countless content crimes committed by businesses desperate to engage with their markets, yet failing to understand the laws of the land. more»
A new season is upon us and many people on Pinterest are refreshing their wardrobes, beauty looks and home decor for the start of autumn. Small businesses can also take this opportunity to do a refresh of their own. more»
If you’re leading a business that sells to other businesses, you’ll know just how hard closing a sale can be, and how long it can take. With so many decision-makers involved – and a widespread belief that change is likely to be risky and disruptive – buyers are rarely swift to move. more»
The overwhelming majority of British shoppers regularly buy from big supermarkets either instore or online. So, if you’ve developed a new product you’ll be very keen to get it on […] more»
Social media has become fundamental to any marketing strategy. With a low barrier to entry combined with the opportunity to access, communicate and engage with target audiences on a mass […] more»
The rapid rise of digitally-driven business has forced brand guardians across sales, digital and marketing into digital transformation projects that are designed to protect their revenue streams and brand equity. […] more»
We can all feel like we are drowning in digital communications and are consumed by the 24/7 digital noise. The norm is to respond to everything the instant we receive […] more»
There are many external factors that can negatively impact UK businesses these days, from Brexit to (er) Brexit. For example, when it comes to investments, we know that property, for […] more»
Those in sales are in an awkward paradox. We’re archetypally competitive, but ultimately in a profession where failure is unavoidable. The psychology of sales dictates that our attitude can hugely […] more»
It’s common knowledge that the road of a brand-new business is a rocky one. According to the Office for National Statistics (ONS), whilst small business survival rates in some industries […] more»
