From a sales strategy to digital marketing, our Business Development section showcases the latest from the front line of trends proven to take your small business to the next level. It charts the journey from fleshing out that initial business plan right the way through to planning for exit and looking back on a successful entrepreneurial journey.
Why an omni-channel approach is essential for e-commerce marketing
5 Sales practices your sales reps will thank you for
Sales reps are the backbone to lead nurturing. They’re the ones who know your offering inside out, communicate with prospects daily and leverage your marketing team’s tools to create a solid selling strategy. However, when there’s a disconnect between the two, salespeople are often left in the dark over the resources and support they have available; creating holes in your sales funnel. more»
6 retail trends that will shape 2020
If the past decade is any indication, the 2020s are going to be huge in retail. The industry is radically and rapidly changing as consumers demand a more personal, social, and sustainable approach to shopping.