Direct referrals are an excellent resource for any SME, especially if they come alongside a highly complimentary recommendation. The endorsement from previous customers or partners or fellow industry experts often translates into solid business opportunities for you, but how do you go about securing those referrals in the first place? Here is a 7 step guide that might just change your mindset and your strategy. more»
Having an appropriate sales tech stack can be the key to optimising business revenue if the most effective tools are chosen. If sales representatives are to optimise their selling time, having an intelligent sales tech stack at their disposal is vital to maximising efficiency. more»
It’s been stated repeatedly that social media sites like Instagram and TikTok are the new ultimate sales and marketing platforms. You can run entire businesses from having accounts on these […] more»
A company website is one of the most important pieces of online real estate a business can own. It’s where customers go to learn about your company, products, and services, […] more»
From reality TV drama queen to slick business owner and human rights lawyer in the making, Kim Kardashian has remodelled her public image so successfully that we sometimes forget her roots and how she shot to fame in the first place. Whether for your personal brand or for your business, here’s five lessons we can take from Kim Kardashian’s rebrand. more»
If we consider the rise of the influencer and dissect how popular individuals with large online followings have become massive marketing heavyweights, we can recognise how a positive testimonial or review of your service/product can bring a huge boost to your business’ reputation. more»
LinkedIn is a social media platform that is used for business networking and job seeking. It has nearly 800 million members, which makes it the largest professional network on the […] more»
Social media is a powerful tool when it comes to promoting your business and maintaining your brand reputation. However, that doesn’t mean that social media marketing is easy – in […] more»
By now, most people have heard of the video sharing platform, TikTok. Many businesses are successfully using the platform to attract new customers and raise the profile of their brand. […] more»
As an entrepreneur, you will be well aware of the power of Facebook, and it would appear some politicians have fully leveraged this power over the past decade. But let’s […] more»
