There is one thing on people’s minds at the moment, COVID-19. The news has been everywhere so involving this in your marketing will be somewhat unavoidable. However, with the severity of the current situation, it can be hard to know how to incorporate the pandemic without being insensitive. more»
Unless you're like certain FMCG retailers who are experiencing a surge in online sales, chances are, due to the uncertain times we find ourselves in, your sales have probably suffered a dip. Here's how to improve things. more»
B2B marketing may have a misinformed reputation about being dry compared to B2C. But it doesn't have to be, in fact, there's a thriving audience of professionals out there looking to be inspired. more»
Google’s privacy policy has long been heralded as the beginning of the end for cookie-based marketing, and their latest update means that all marketers must now view an omni-channel approach as a necessity. more»
Sales reps are the backbone to lead nurturing. They’re the ones who know your offering inside out, communicate with prospects daily and leverage your marketing team’s tools to create a solid selling strategy. However, when there’s a disconnect between the two, salespeople are often left in the dark over the resources and support they have available; creating holes in your sales funnel. more»
If the past decade is any indication, the 2020s are going to be huge in retail. The industry is radically and rapidly changing as consumers demand a more personal, social, and sustainable approach to shopping. more»
While she may be no stranger to controversy of criticism, Kris Jenner possesses the ultimate entrepreneurial spirit. In the late 1990s, she turned washed-up Olympic medalist Caitlyn Jenner (formally known as Bruce) into a motivational speaker. more»
There's a popular notion among consumers that social media is now the best way to contact businesses, but is this true? According to a recent survey by Moneypenny – it isn't. more»
Employee advocacy is the promotion of a brand from within its organisation. For advocacy success, an employee needs to be on board with the company’s initiative. An engaging and attractive […] more»
As business professionals, we all understand the value of customer relations. And, as the digital world plays rise to an increasing demand for more one on one contact from customers, it’s clear to see why people-focused marketing is on the increase. more»
