The eagerness to launch a new brand can sometimes leave important elements of running a business – like market analysis or financials – by the wayside, which can have a negative impact on your long-term prosperity. more»
The days of the door-to-door salesman may be long over, but door drop marketing proves to be a timeless tool for businesses that want to make a direct impact while keeping it local. Here’s how to nail door drop marketing with a modern twist. more»
As an ecommerce business, its crucial to get your product returns policy right. Here, Grid Law founder David Walker considers the consumer contract from an online retail perspective. more»
Is a free-to-enter prize draw really free if a customer is required to purchase a certain product to enter? David Walker helps a reader understand the rules behind promotional competitions. more»
With more than 80% of women experiencing nausea during pregnancy, Myrtle & Maude, co-founders Julia d’Albert-Pusey and Matty Johnson are on a mission to help women conquer morning sickness. more»
Amid increased consumer demand for more streamlined and sustainable packaging, manufacturers face the challenge of creating solutions that retain brand recognition while producing less waste. more»
Sick of not being able to find suitable cards to give to her husband, this founder set up her own greetings card business which primarily serves LGBT and interracial couples. more»
Running a competition is a tried and tested way for small business owners to raise brand awareness. Here's how to keep yours legally compliant. more»
Making life easier for customers is the first step towards brand loyalty and business success. Magnus Geverts at Teleopti shares his eight top tips for reducing customer effort in contact centres more»
Hosting an event? Great! But will you let this golden marketing opportunity slip through your fingers? Will you realise its full potential to swell your customer base? more»
