If the past decade is any indication, the 2020s are going to be huge in retail. The industry is radically and rapidly changing as consumers demand a more personal, social, and sustainable approach to shopping. more»
While she may be no stranger to controversy of criticism, Kris Jenner possesses the ultimate entrepreneurial spirit. In the late 1990s, she turned washed-up Olympic medalist Caitlyn Jenner (formally known as Bruce) into a motivational speaker. more»
There's a popular notion among consumers that social media is now the best way to contact businesses, but is this true? According to a recent survey by Moneypenny – it isn't. more»
Employee advocacy is the promotion of a brand from within its organisation. For advocacy success, an employee needs to be on board with the company’s initiative. An engaging and attractive […] more»
As business professionals, we all understand the value of customer relations. And, as the digital world plays rise to an increasing demand for more one on one contact from customers, it’s clear to see why people-focused marketing is on the increase. more»
Imagine a traditional retailer sets up a shop selling the finest eyewear. With no marketing, how will they ensure their desired customers know about their business and the products it […] more»
Simon Cowell's 'X Factor' brand is in decline and his personal image with it. What can smaller businesses learn from his demise, how can they better manage their own PR disasters as and when they come? more»
Did you know that you can use your competitors' social media presence to grow, boost and shape your own social media marketing strategy? more»
The internet has become an evidence room for countless content crimes committed by businesses desperate to engage with their markets, yet failing to understand the laws of the land. more»
A new season is upon us and many people on Pinterest are refreshing their wardrobes, beauty looks and home decor for the start of autumn. Small businesses can also take this opportunity to do a refresh of their own. more»
