From a sales strategy to digital marketing, our Business Development section showcases the latest from the front line of trends proven to take your small business to the next level. It charts the journey from fleshing out that initial business plan right the way through to planning for exit and looking back on a successful entrepreneurial journey.
From comedian Joe Lycett’s recent programme exposing Shell’s greenwashing, to Greta Thunberg’s ‘blah blah blah’ mantra at COP26, businesses are being lampooned for ‘talking and not doing’ when it comes to sustainability. more»
The past year has been a tough one for small businesses, with inventory restrictions, supply chain delays, and price compression among other issues. But for those who have built successful businesses, it could well be a good time to sell, with the market stabilising and multiples at historical highs. more»
From reality TV drama queen to slick business owner and human rights lawyer in the making, Kim Kardashian has remodelled her public image so successfully that we sometimes forget her roots and how she shot to fame in the first place. Whether for your personal brand or for your business, here’s five lessons we can take from Kim Kardashian’s rebrand. more»
If we consider the rise of the influencer and dissect how popular individuals with large online followings have become massive marketing heavyweights, we can recognise how a positive testimonial or review of your service/product can bring a huge boost to your business’ reputation. more»