At a time of political and economic turbulence, it’s never been more important to plan ahead for the future. more»

Employee advocacy is the promotion of a brand from within its organisation. For advocacy success, an employee needs to be on board with the company’s initiative. An engaging and attractive […] more»

Starting any business can be tough. Initially, you have the struggle with capital, equipment and infrastructure and then you have to decide the direction it must take in order for it to grow. more»

Now that digital connectivity is near ubiquitous, one great recommendation can have far-reaching implications for your business. This goes for any type of business that relies on local customers - coffee shops, plumbers, solicitors - you name it. more»

Transformation is what startups do best - it’s why they exist. But while it’s one thing to become a challenger in a sector, it’s another thing to drive innovation forward and win advocates to support your business. One way that SMEs can grow and continue to disrupt is by securing partnerships that will prove beneficial to both parties. The great news for ambitious leaders is that global brands and corporations are looking out for the next hot startups to partner with. Many are aware that to remain a market leader they need startups to help support their own innovation, to keep them ahead of competitors. The agile nature of vibrant start-up allows for flexibility to adjust and respond to changing trends, quickly. That’s exactly how a game-changing collaborative deal between London tech start-up Spoon Guru and retail giant Tesco came about in 2017. A partnership that redefined the way consumers with specific dietary needs or health preferences discover food, with the AI-powered search engine - hailed as the “Google for food” offering complete transparency. So how do you implement such a strategy in your own company?  more»

As big retailers push ahead with their plans for the festive period, small businesses too should also be getting prepared for one of the busiest times of the year. more»

As business professionals, we all understand the value of customer relations. And, as the digital world plays rise to an increasing demand for more one on one contact from customers, it’s clear to see why people-focused marketing is on the increase. more»

If you’re looking to build your business profile and secure new clients or partnerships, networking events are a great and cost-effective way to do both. more»

Imagine a traditional retailer sets up a shop selling the finest eyewear. With no marketing, how will they ensure their desired customers know about their business and the products it […] more»

There are many stories appearing in the media about how Brexit either provides a world of opportunity or could lead to the destruction of our way of life. You must […] more»