From comedian Joe Lycett’s recent programme exposing Shell’s greenwashing, to Greta Thunberg’s ‘blah blah blah’ mantra at COP26, businesses are being lampooned for ‘talking and not doing’ when it comes to sustainability. more»
The past year has been a tough one for small businesses, with inventory restrictions, supply chain delays, and price compression among other issues. But for those who have built successful businesses, it could well be a good time to sell, with the market stabilising and multiples at historical highs. more»
Put simply, the metaverse refers to online 3D worlds accessed via computer, smart devices, augmented reality and virtual reality headsets. more»
From reality TV drama queen to slick business owner and human rights lawyer in the making, Kim Kardashian has remodelled her public image so successfully that we sometimes forget her roots and how she shot to fame in the first place. Whether for your personal brand or for your business, here’s five lessons we can take from Kim Kardashian’s rebrand. more»
If we consider the rise of the influencer and dissect how popular individuals with large online followings have become massive marketing heavyweights, we can recognise how a positive testimonial or review of your service/product can bring a huge boost to your business’ reputation. more»
Selling a business can be a complicated process that many people find incredibly daunting. If you are in this position, this guide will give you everything you need to know […] more»
LinkedIn is a social media platform that is used for business networking and job seeking. It has nearly 800 million members, which makes it the largest professional network on the […] more»
Social media is a powerful tool when it comes to promoting your business and maintaining your brand reputation. However, that doesn’t mean that social media marketing is easy – in […] more»
If you are struggling to drive the desired amount of traffic to your online platforms, you might be missing a trick by not utilising your blog page effectively. more»
By now, most people have heard of the video sharing platform, TikTok. Many businesses are successfully using the platform to attract new customers and raise the profile of their brand. […] more»
