Brand investment will always be vital for growth, competitive advantage and shareholder value. A carefully executed rebrand can yield many benefits, such as re-establishing brand relevance, increasing awareness among target […] more»
Business growth and the conversion of sales are all underpinned by smart conversations, persuasive dialogue, and building rapport. Whilst you can’t control the final outcome, you can responsibly influence it. In […] more»
Trust is the very basis of successful sales execution. Without trust your customers are unlikely to be committed to the sales process, resulting in a sales pipeline which is patchy, […] more»
Melissa Powell, the COO of The Allure Group, outlines best practices for chief operations officers, specifically how to build a positive culture and not let small problems become big ones. When dealing with issues, no matter the size, it is best to zero in on them and quickly identify viable solutions, she writes. Here are her top tips. more»
New research reveals bad news for CEOs in the trust department. Employees trust their CEOs less than they did seven years ago, which leads to a drop in morale, engagement and productivity. Here's what you can do to steer your startup with a trust injection. more»
Marketers, brand guardians and business owners will have spotted that more businesses than ever before are investing in brand-related activity to drive profitability. This is no surprise when you consider […] more»
Your brand is your organisation’s most valuable intangible asset, making up 18% of its market capitalisation on average. Strong brands positively affect company success by influencing customers, employees and investors […] more»
Small businesses across the UK are set to share an estimated £118m revenue boost from extra bank holiday consumer spending over both bank holiday weekends in May, according to new figures from Paymentsense. more»
Content marketing is delivering significant results for B2B marketers the world over. But the rules are still being written and plenty are getting it wrong, writes Jason Ball, founder of […] more»
For many SME owners, the world of public relations or PR, as it’s commonly known, can seem like a service they simply don’t have time to consider. After all, running […] more»
