From a sales strategy to digital marketing, our Business Development section showcases the latest from the front line of trends proven to take your small business to the next level. It charts the journey from fleshing out that initial business plan right the way through to planning for exit and looking back on a successful entrepreneurial journey.
Direct referrals are an excellent resource for any SME, especially if they come alongside a highly complimentary recommendation. The endorsement from previous customers or partners or fellow industry experts often translates into solid business opportunities for you, but how do you go about securing those referrals in the first place? Here is a 7 step guide that might just change your mindset and your strategy. more»
Founders - when seeking investment for your startup, it’s crucial that you look at it from an investor’s perspective. Before making the big decision to fund your newest venture, investors, understandably, check multiple things are in place to make sure giving you their cash is going to be worthwhile and wise. more»
Having an appropriate sales tech stack can be the key to optimising business revenue if the most effective tools are chosen. If sales representatives are to optimise their selling time, having an intelligent sales tech stack at their disposal is vital to maximising efficiency. more»
Non-fungible tokens (NFTs) are the latest technology craze sweeping the creative industry and businesses in every sector are also increasingly exploring the metaverse. NFTs are a great opportunity to create new products and experiences for customers and fans but in a climate-constrained world it’s vital that we consider the environmental impact. more»
What Elizabeth Holmes set out to achieve when she founded Theranos in 2003 was impressive and had enormous potential. Her aim was to turn the blood-testing industry on its head by using new technology to allow a huge range of tests to be conducted on a single drop of blood. more»
Finding the right base for your business is one of the most important decisions to make as a business owner. Many great companies have been started at the kitchen table and the home can be a very cost-effective base for your business in the early years. However, when your company starts to grow, or if you require more space to store products, you’ll need to find suitable business premises. more»
When you’re a freelance content creator, your brand is everything. Your personal brand determines what you make, how successful you are, and even the extent to which you enjoy yourself in the business. more»