Marketing hacks for non-marketers
Imagine a traditional retailer sets up a shop selling the finest eyewear. With no marketing, how will they ensure their desired customers know about their business and the products it […] more»
Business development
From a sales strategy to digital marketing, our Business Development section showcases the latest from the front line of trends proven to take your small business to the next level. It charts the journey from fleshing out that initial business plan right the way through to planning for exit and looking back on a successful entrepreneurial journey.
The landscape for technology acquisitions post-Brexit
There are many stories appearing in the media about how Brexit either provides a world of opportunity or could lead to the destruction of our way of life. You must […] more»
5 ways to increase business efficiency
Business efficiency is about using resources in the best possible way. The greatest benefits of improving efficiency are that organizations can reduce costs, increase profit and become more competitive. more»
2 major things Simon Cowell can teach you about handling PR disasters
Simon Cowell's 'X Factor' brand is in decline and his personal image with it. What can smaller businesses learn from his demise, how can they better manage their own PR disasters as and when they come? more»
6 ways to maximise your online visibility using Google tools
At the start of 2019, there were 5.8 million small businesses registered in the UK, accounting for 99.9% of the business population, employing 16.6 million people and generating around half of private sector turnover. But these figures don’t tell the whole story of what small businesses bring to the UK. more»
How can competitive brand analysis benefit your business?
Did you know that you can use your competitors' social media presence to grow, boost and shape your own social media marketing strategy? more»
Are you being a ‘Guy Fawkes’ and committing these 10 content crimes?
The internet has become an evidence room for countless content crimes committed by businesses desperate to engage with their markets, yet failing to understand the laws of the land. more»
Black Friday advice for small businesses
If your small business hasn't heard about Black Friday, (the annual consumer retail event that takes place on November 29), then you should. Last year, UK shoppers spent a whopping £1.23bn over that weekend. more»
Is project management the new leadership superpower?
New research shows that workers are happiest at “agile” organisations and would appreciate managers who speak less and listen more. Where do you sit on the boss scale? Here's how to turn your leadership up a notch with ace project management skills. more»
6 tips for standing out as an SME on Pinterest
A new season is upon us and many people on Pinterest are refreshing their wardrobes, beauty looks and home decor for the start of autumn. Small businesses can also take this opportunity to do a refresh of their own. more»
