Business development · 7 February 2020

How to get diners to fall in love with your restaurant this Valentine’s Day


Valentine’s day is around the corner, and this year, it lands on a Friday. This means that restaurants and other franchises should expect a busy weekend of couples and friends coming together to celebrate.

Youll notice that the large conglomerates like KFC, Starbucks and Krispy Kreme start their Valentine’s campaigns at the start of January. But don’t be disheartened, it’s certainly not too late to start your own Valentine’s campaign. We wanted to share some tips on how to get your customers to fall in love with your restaurant.

Create a limited edition menu
The most obvious thing to do is to develop Valentine’s inspired menu. If you can’t create a whole new dish, take an existing meal and add a twist. For examples, pizza restaurants can make pizzas in a heart shape, or coffee shops make coffees in pink or red.

Perhaps you can present one of your standard dishes differently maybe you can serve it on a sharing platter to make sharing more comfortable, or can make half a portion of two different dishes on one plate so each person can try each other’s food.

Use the right imagery and branding
Another easy way to create a unique experience for Valentine’s day is to customise your menus and social media channels with Valentine’s appropriate images.

The bonus of doing this is that you can reuse them next year. Perhaps you can change the colours of your logo to pink and red, or add hearts and other love-associated images in it.

Create a valentine’s day card invite
As physical cards are going out of fashion, why not offer diners Valentine’s card e-vite to send to their date? The e-vite should be sent after a reservation has been made so that they can send it to their date, complete with all the relevant booking and menu details.



Jurgen Ketel is MD at Givex

High Streets Initiative