Business Development

The Woodpicker: How to create a business from scratch in just ten hours

Hannah Wilkinson | 1 March 2016 | 8 years ago

Woodpicker
The entrepreneurs spent the afternoon of 29 February developing a basic website and setting up a Google AdWords account
Though it takes just minutes to register a company as a legal entity, getting a business up-and-running in reality is a different matter. Achieving this in one day is no mean feat, but it’s far from impossible.

With some entrepreneurs making the most of 2016’s extra day to raise money for charity, and others proposing marriage to make the most of tax breaks, there was certainly no shortage of ideas for how to spend 29 February. But two Edinburgh-based entrepreneurs shunned these options and set themselves the gargantuan task of setting up a business from scratch over the course of the working day and were remarkably successful.

Veteran entrepreneurs Charles Henderson and Tim Barlow began the leap year day with just a business idea a price comparison platform for wood pellets, an eco-friendly fuel alternative to gas and oil.

By lunchtime the duo and their helpers from Barlow’s marketing company Attacat had generated a name for the company, settling on The Woodpicker. They shared a logo with their Twitter followers shortly afterwards:

The entrepreneurs spent the afternoon of 29 February developing a basic website and setting up a Google AdWords account. By the end of the day they had found their new company its first two customers.

Barlow said: Charles and I have been toying with a number of new business ideas, but finding the time to put them into action is never easy. When we heard the guys at Fatbuzz were using the leap year to raise money for a local hospice, the idea struck us. Why not use our extra day to start a new company? Developing a new business is often a long, drawn out process, but it really neednt be.

what we have done today is prove that a business can be set up cost effectively and quickly as long as you have a good idea and the right expertise and tools at your disposal, anything is possible. Although we have had some fun setting it up, our intentions are serious. This is not going to be a here today, gone tomorrow business. We fully intend to develop a lasting legacy that one day we hope will lead he market and turn over in excess of a million pounds.

Henderson added: Im excited by any sustainability business, but particularly this one, as I am wood pellet user and potential customer who sees the need for the service it offers.

If this has inspired you to take the leap and turn your business idea into reality, don’t miss James Caan’s startup guide.

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