SEO

Why Not Using Your Blog Page Leaves Your Business Out of the Loop

Emma Ames | 22 December 2021 | 2 years ago

If you are struggling to drive the desired amount of traffic to your online platforms, you might be missing a trick by not utilising your blog page effectively.

So, let’s dive into why you should be using your blog to boost your business profile.

Showcase What You Know

As a business owner, you need and want potential customers to trust your expertise and knowledge in your particular industry. If they do not view you as a credible source of information, you could be losing sales. An easy and effective way of solidifying your expert status, both online and in-person, is by showcasing what you know and your advice on your website. Posting a short, 500-word blog post about how customers could benefit from your services/products or information about issues your business looks to solve informs your audience that you know what you are doing, and you have the ability to serve them properly.

Spread Your Message Far and Wide

By sharing your knowledge on issues in your industry online, you will catch the attention of people who are searching for answers, and this encourages customers to contact you for more advice. The more you engage with the general public, either through short but informative blog post or via social media and phone calls, the more trust and repour you build with customers. Establishing that kind of reliable relationship inspires customer loyalty and improves your customer retention. You are not only engaging with new audiences but cementing your relationship with existing customers.

Improve Your SEO

Publishing new content to your website regularly that hits on relevant keywords and answers search engine results page FAQ questions can significantly improve your Google ranking and drive much more traffic to your website. No matter what industry you are operating in, people always have questions, and their first point of call is usually Google. Ranking highly on the search engine results page will increase your brand visibility, both through local listings and national results pages.

Extra Content for Your Socials

Brainstorming new content for your social media pages can be difficult. Planning your blog content in relation to your social media content calendar can make both jobs easier as written content on your blog can easily become shareable additional content and posts for Facebook, Instagram, Twitter, and LinkedIn. Longer form content like a blog post encourages users to click through to your website from social media.

Topic

SEO

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