Business Development, SEO

The Importance of SEO in Ecommerce

Business Advice | 7 December 2022 | 1 year ago

SEO, or search engine optimisation, is one of the most effective ways of increasing your sales, revenue and profits as an ecommerce business. It’s not always easy to be found as a business online, but SEO helps to drive a steady stream of customers to your website. Without SEO, it’s hard to grow your business and build up a loyal customer base, which is why it’s a form of digital marketing that many businesses are utilising. Luckily, there are a range of ecommerce SEO services out there to help you achieve success.

What is SEO in Ecommerce?

In ecommerce, SEO is an effective way of boosting your online presence. Using a variety of tools and techniques, SEO aims to increase how easy it is to find your website online, by helping it to rank at the top of search engine results. Instead of scrolling through page after page to find your website – which very few consumers are willing to do – SEO increases the chances of people seeing it first. If they see it first, they are more likely to click and make a purchase.

Why it Matters

Your Competitors Use it

There are a lot of competitor businesses out there, many of which will be targeting the same audience as you. If you want to stand out from other businesses and brands, you need to use SEO, as your competitors are already doing so. In a competitive marketplace, you want to be leveraging everything you can, because other retailers already have things underway.

Wide Range of Tools

There are a lot of ecommerce SEO services and tools available, all of which are aimed at helping you to optimise your website successfully. There’s Google Merchant Centre, Product Schema, WooCommerce and many more. By utilising a wide range of tools, you are making the most of the online help that is available to you.

Stand Out From the Crowd

There is no shortage of ecommerce websites to choose from, and consumers have a lot of choice. This means that standing out from the crowd is key, and SEO can help with this. SEO techniques help to push your values and USPs, showcasing why your business is different from the rest. It’s an effective way of ensuring that your ecommerce website makes a statement.

Reduce Your Spend

It’s possible to reduce your digital marketing spend with SEO, as it’s easily tracked. When you invest money into marketing via television, radio or print, it’s difficult to know how effective your efforts have been. With SEO, you can clearly see what is working, and what needs to be changed. This makes it one of the most cost effective ways to push an ecommerce business.

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