Ten ways a small business can easily improve its SEO ranking
Here, marketing and branding specialist Blair Collins-Thomas gives small business owners a ten-point strategy to boost their website’s SEO ranking and strengthen their company’s online presence.
In today’s ever-connected environment, small businesses have as much potential to reach customers with products and services as global companies do. The digital realm makes it possible, but it takes time and effort to get the job done right.
Search engineoptimization, lovingly referred to as SEO, makes a small business website thrive whenit’s donecorrectly. The higher the rank on a specific search engine, the greater the opportunity to have prospective clients and customers visit your digital storefront.
If you don’t have much experience with SEO, you’re not out of luck. Here areten ways small business owners can improve SEO to make their online presence atrue selling machine.
Know your keywords
SEO thrives on keywords, which makes perfect’sense given potential customers type in a word or phrase in hopes of being connected with the product or service they want or need. Getting this right can make all the difference in ranking high on a search engine.
Take time to?research the keywordsthat are most relevant to your business, and identify the gaps competitors large or small are missing. Be sure to include keywords throughout your site, but in a natural, easy-to-read way.
Publish strong content
From new articles and blog posts to ebooks and guides, content is king when it comes to SEO. But it needs to be informative and accurate to help with SEO. Be sure that you have a mix of timely content as well as evergreeninformation, and use your researched keywords in each.
Also, be consistent with posting, as this helps boost your search engine position.
In addition to publishing quality content, be sure to include internal links to other pages on your business website as well as external links to reliable sources. You can also work with other businesses and websites to get your content linkedontheir pages to improve SEO.
Although search engines can’t necessarily read? images, they do’scanforthe?alt textof an image. Add a description that includes a keyword when an imageis uploadedto your website.
The website you started with may not be the website you want or need currently, and that’s okay. Whether it is a small change you want to make or a complete overhaul, it’s necessary to understand how these changes can impact your SEO.
If you arent sure where to start, this resource from an?online marketing companyis a great point of reference.
Get comfortable with Google
It goes without saying that Google is the most widely used search engine, but did you know it has countless?services and tools availableto business owners wanting to optimise their SEO?
Googling your own business is becoming an increasingly popular way of managing a brand's online reputation, as new findings reveal 82 per cent of entrepreneurs regularly put their own company into search engines. more»