Business development · 1 November 2017

Still using your personal Hotmail address? You might want to consider a rebrand

"Cape Town,  South Africa - August 23,  2011: Mail icon on an iphone 4,  manufactured by Apple"
The vast majority of consumers trust branded email domains over personal ones
In business, first impressions are crucial. You only get to make one, and even the smallest details can leave a powerful impact on your brand.

Now, new survey findings have confirmed that generic email addresses, whether hosted by Yahoo, Hotmailor Gmail, are giving off an air of unprofessionalism that could be costing your business vital custom.

Van leasing platform LeaseVan.co.uk polled UK consumers to find that an overwhelming 78 per cent trusted company-branded domanin name over free email addresses.

Your free email could even wash over potential customers, after 67 per cent said they were more likely to remember a brand name if the email was unique.

Britain’s community of tradespeople branding their vehicles with a Yahoo or Hotmail email address could be most at risk of losing customers, and have been warned that promoting their business with a generic domain risks creating the perception of a rogue trader.

Read more:?Eight in ten founders Google their own business to manage its online reputation

One survey respondent told LeaseVan.co.uk that despite initial reservations over a gardener with a Hotmail address referencing a children’s? TV character, ‘shegave him the benefit of the doubt.

he didnt actually show-up for the first appointment and was almost impossible to contact afterwards, she revealed.

we are definitely not going to try any more tradespeople with silly email addresses. If they think their business isnt important enough to set up a professional email domain, why should we use them

Advising business owners over the importance of a branded email address, LeaseVan.co.uk’s Tim Alcock said many perceived registering a unique domain as an unrealistic expense.

no one needs to be driving around with a generic email address on their van in 2017. Yet many tradespeople wrongly believe setting up their own domain is costly and time consuming, he said.


 
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ABOUT THE EXPERT

Praseeda Nair is the editorial director of Business Advice, and its sister publication for growing businesses, Real Business. She's an impassioned advocate for women in leadership, and likes to profile business owners, advisors and experts in the field of entrepreneurship and management.

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