Down is not outThe message to business is clear ? if any part of your website is slow, you are in trouble. In fact, our research showed that over 80% of consumers are more frustrated by consistently slow websites than those that are temporarily down. Clearly, consumers are happy to forgive the odd transgression if a site does not work. For example, Glastonbury remains one of the world’s most popular music festivals and you can practically set your watch by when the website will crash. When it comes to web performance, down is certainly not out. Most read this week:
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The silent killerWhen it comes to business performance, slow websites are a silent killer. This is especially true in an age of instant gratification ? the two-second attention span and quick social media retaliation at anything less than full performance. Today, speed, connectivity, and an outstanding user experience are critical to ongoing business success, and while customers will forgive and forget the odd bug, crash, or period of site maintenance, they will not tolerate a site that doesn’t move at the speed they?ve become accustomed to. To stay competitive and retain customers, online retailers must focus on website speed alongside website availability. With preparation for the holiday shopping season well under way, our research should serve as a wake-up call for businesses to analyse and optimise every element of online presence to make sure websites and apps are running as efficiently as possible. Acquiring and cultivating customers has never been as important to business as it is today. In a world of borderless commerce, competition is fierce with an increasing amount of products commoditised on price. At the same time, consumer choice is at an all-time high, with patience arguably at an all-time low. Customers expect exactly what they want ? quickly ? ?and delivered with all the bells and whistles on. Over time, anything less than this erodes trust, loyalty and spend.
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