Five steps to achieving online success with your new domain:(1)?Make it personal When choosing a domain name, you should try to pick one that describes your services or products perfectly. If you own a grocery shop in London then grocers.london could be a great domain for you. However, if you own a grocery business in Newcastle then it would just confuse the people who visit your website. You can reinforce your brand further by using the same domain in a professional sounding personalised email address too. (2)?Be proud of your location Using a new location-based domain will highlight your connection and affinity with your locality but it also lets you draw on its reputation. So, if you teach at an Irish dancing club and want to take advantage of Ireland?s energy and culture, jig.irish, could be the ideal choice. It is commonplace for consumers to support local businesses so why not let them know where you’re based using a relevant domain and show that you?re proud of your roots? (3)?Choose a memorable domain With the influx of new domains there are plenty of opportunities to find one?that can help you rival enterprise-sized companies without being restricted by the limited options remaining with established extensions like .co.uk and .com. Try to pick a domain that is short, to the point and above all, memorable. You want your customers to come back, so it helps to make it as easy as possible for them. (4)?Get found easily online If you?ve carefully chosen a relevant keyword and paired it with a suitable domain name, you have all the basics needed for a really strong online presence. If you can then combine this with quality content and update it regularly, when you?re crawled and indexed by search engines you should rank well and see your site quickly improve in position over time. (5)?Your domain as part of content marketing Content marketing might sound like a buzz phrase but if you want to give your online presence the best chance at succeeding long term it?s worth considering how your domain name and content marketing strategy tie together. In simple terms, this means it?s important to consider how your domain name could influence the creation of material relating to your branding, business needs and marketing goals. For example, if you do choose to invest in a location based domain, it?s worth considering how a local element could enhance your online offering. The new domain names are already proving really popular and it?s easy to see why when so many of their uses are proving pivotal to branding and content marketing strategies. If you?re thinking about securing one of the new domain names, and haven?t yet, you can check available domain names here. Image: Shutterstock Simon Yeoman?is the general manager of internet service provider?Fasthosts.
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