Sales & Marketing

Your Guide to Creating a Digital Marketing Strategy

Business Advice | 10 May 2023 | 12 months ago

There are a lot of businesses online, many of which will be your competition, so standing out and making a statement online is key. It’s not enough to create a standard website and post a Facebook post every once in a while, and sending a generic email to all of your customers is unlikely to have much of an impact. This is where digital marketing comes in. You might be asking “what is a digital marketing strategy?” and “how do I create a digital marketing strategy?” but Business Advice is here to help.

The term ‘digital marketing’ covers a wide range of marketing techniques and tools that use the digital world to promote a product, service, brand or business as a whole. This includes social media, email, search engines and websites. The aim of digital marketing is to generate leads, boost sales and increase brand awareness, but results don’t happen overnight. More often than not, a digital marketing strategy is needed to guide you through the process.

Though traditional marketing efforts – such as newspaper ads, billboards, television ads and radio ads – are still worth pursuing, digital marketing has the benefit of being tracked, measured and analysed using various metrics. This allows you to refine and improve future marketing efforts, knowing what is working for you and where to best focus your budget. With traditional marketing, this is a lot more difficult. It’s also a lot easier to target a large and varied audience digitally, and it tends to be a lower cost way of doing so. This is why so many businesses are focusing their attention on creating a digital marketing strategy.

What is a Digital Marketing Strategy and Why Do I Need One?

A digital marketing strategy is a plan of action that outlines how you will use various digital channels – such as social media, email, search engines, and website optimisation – to achieve your marketing goals. The strategy typically includes identifying the target audience, setting measurable objectives, selecting appropriate digital channels, and creating and executing campaigns. Every business will have a different digital marketing strategy, but it’s likely that you will use similar tools and techniques to others in the industry. After all, you are providing the same product or service, and you are targeting the same audience.

Digital channels are becoming increasingly important for reaching and engaging with customers, so having a digital marketing strategy is more important than ever before. It’s a lot easier to make the most of your marketing spend with a digital marketing strategy, as everything you do can be tracked and measured. You can see what is bringing in the leads and sales, and ensure that your budget is being used in the right way. If you are putting money into a digital marketing technique that isn’t resulting in boosted revenue, it will be obvious and you can make the necessary changes. It’s a good way to measure the success of your campaigns and maximise your budget.

A digital marketing strategy can also help you to increase your visibility online and reach a wider audience. Instead of marketing and hoping that it’s seen by the right people, you can market knowing that your target audience is likely to see what you have to say. Plus, with so many of your customers now online, engaging with them through digital channels will help you to build long term relationships and increase customer loyalty.

What to Consider When Creating Your Digital Marketing Plan

There are a few key things to consider when creating your digital marketing plan, and it’s good to do a little bit of research before jumping straight into learning how to create a digital marketing strategy. Take the time to consider what other businesses in your industry are doing, and think about whether similar marketing efforts would work for you. Though it’s important to avoid copying and plagiarising what others are doing, there is nothing wrong with taking inspiration from other digital marketing strategies. It’s a good way of finding out what works and what doesn’t work for your target audience, allowing you to create a tailored digital marketing plan with this in mind. After all, there is no point spending your budget on something that your competitors already know doesn’t work.

Before you do anything, you should identify your audience. Determine who your target audience is and what they are likely to respond well to. Demographics can have a huge impact on what digital marketing strategies will work best for you; there is no point putting time and money into one method if it’s unlikely to resonate with the type of person that you want to engage. It’s also a good idea to research content platforms, as some will work better for your business than others. For example, some demographics are hugely active on social media, and that’s where they go to find brands. However, others focus their attention on searching Google, meaning that optimised content is how you will likely grab their attention.

Various types of content can make up a digital marketing plan, and it’s important to outline yours. You might decide to focus on blogs and written content, or you might want to embrace video marketing and infographics. Once you have decided on the types of content that you will use, it’s time to set a schedule. Decide what you will post, when and how often. Remember, digital marketing success relies heavily on frequent posting and continuous work.

Sign up to our newsletter to get the latest from Business Advice.

Related Topics

16 Tips & Tools to Boost Small Business ROI
8 January 2024

16 Tips & Tools to Boost Small Business ROI

Read More →
How to Master the Art of Professional Networking
3 January 2024

How to Master the Art of Professional Networking

Read More →
Boosting Sales in a Competitive Market
15 August 2023

Boosting Sales in a Competitive Market

Read More →
Are 08 Numbers Free?
27 July 2023

Are 08 Numbers Free?

Read More →
How to Generate More Sales via Your E-commerce Site
25 July 2023

How to Generate More Sales via Your E-commerce Site

Read More →
Unlocking the Power of Social Media Marketing for Your Business
21 July 2023

Unlocking the Power of Social Media Marketing for Your Business

Read More →

If you enjoy reading our articles,
why not sign up for our newsletter?

We commit to just delivering high-quality material that is specially crafted for our audience.

Join Our Newsletter