Business development Fred Heritage · 9 February 2017
TripAdvisor boosts business offering with new restaurant marketing feature
Continuing its efforts to become a one-stop-shop for all the online marketing needs of accommodation and restaurant business owners, TripAdvisor has launched Storyboard a new tool to help restaurant owners advertise online. Available to the travel platform’s premium restaurant business subscribers, Storyboard helps owners create promotional videos for their restaurants, by combining the images and reviews already posted on their page. Restaurant owners can give potential customers a more powerful first impression, without having to spend time and money producing expensive promotional videos. Storyboard is designed to take the static photos on a restaurant’s page and turn them into a colourful presentation that will showcase the its best features. Speaking exclusively with Business Advice, TripAdvisor’s senior vice president for restaurants, Bertrand Jelensperger, said that Storyboard may prove particularly useful to UK restaurant businesses as the country is one where TripAdvisor users are most active. ten years ago, you had to open a business in the right part of town to be a success location was everything, Jelensperger explained. now, it doesnt matter so much where a restaurant is located, if you’re popular on the virtual high street, you will attract customers. Our vision is to become the most important virtual high street for restaurants. Last month, TripAdvisor launched two further online marketing tools for its premium small business owners. Premium subscribing restaurant owners gained more advanced user analytics, 24-hour email support and priority phone support via their accounts, while Business Advantage was launched for hotel owners, showing off their best guest photos and reviews in a formatted, colourful way.
ABOUT THE EXPERTFred Heritage
Fred Heritage was previously deputy editor at Business Advice. He has a BA in politics and international relations from the University of Kent and an MA in international conflict from Kings College London.