Business development · 19 January 2017

The statistic that will put an offline business online

A small offline business could be missing out on global sales opportunities
Small UK firmswithout an online presence miss out on an average annual revenue boost of 20, 000, according to a new eBay study that highlighted the sales impact of remaining an offline business.

The online auction giant surveyed the owners of 500 small firms to assess the value of investing time and resources into websites and social media campaigns.

Murray Lambell, a trading director at eBay, said that there were clear benefits? to having a website, with further opportunities on online marketplaces making it easier for a currently offline business to reach overseas customers.

“Our sellers tell us that there are clear benefits to going online, with access to our marketplace enabling a British small business to export to markets as far afield as Australia or Canada with ease, Lambell said in a statement.

Recent figures published by the Office for National Statistics found that it was the smallest businesses more likely to stay offline and miss out on sales opportunities.

According to the data, just 46 per cent of micro business owners had invested in an online presence for their company, compared to 97 per cent of large firms of over 250 staff.

Adding further comment to eBay’s study, Matt Hancock, the government’s digital and culture minister and one of our small business decision makers for 2017, emphasised the added revenue from having an online presence.

“Digital know-how can help firms save money, increase profits and improve productivity, yet too many firms still do not use websites, trading platforms or social media channels, ” he said.

A separate study from courier firm UPS has found UK companies to be lagging behind European competition in exports, and a commitment to making the most of online opportunities can open a brand up to markets across the world.



Praseeda Nair is an impassioned advocate for women in leadership, and likes to profile business owners, advisors and experts in the field of entrepreneurship and management.