Business development · 8 December 2015

The small business advent calendar: 8 December The next door is open

Over the days leading up to Christmas well be revealing one juicy morsel of small business reading every day
Over the days leading up to Christmas well be revealing one juicy morsel of small business reading every day
As door number eight swings open, today’s fun fact about pop-up shops springs out.

If it seems like temporary shops and restaurants are popping up all over the place that’s because they are.

Research published by EE recently found that there were 10, 000 pop-up venues in the UK in 2015 andeight per cent of retailers opened a temporary venue to complement a permanent location.

Established brands such as Google have opened pop-ups for the first time in the UK this year. The tech giant opened a temporary store-within-a-store at a Currys PC World on Tottenham Court Road in March and used the space to showcase Chromebook laptops.

Cosmetics retailer Benefit also opened a pop-up store in London, in addition to the brand’s existing retail spaces launching a temporary beauty parlour on Greek Street in Soho to promote a new mascara. The venue was visited by 3000 people in four weeks, according to innovative small business Appear Here which connects landlords to firms looking for temporary retail space.


 
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ABOUT THE EXPERT

Hannah Wilkinson is a reporter for Business Advice. She studied economics and management at Oxford University and prior to joining Business Advice wrote for Kensington and Chelsea Today about business and economics as well as running a tutoring company.

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