Business development · 6 December 2015

The small business advent calendar: 6 December – Another treat is revealed…

day 6
Over the days leading up to Christmas we’ll be revealing one juicy morsel of small business reading every day

Behind the sixth door of our small business statistic extravaganza is some inspiration about online retailer Clickbank – a platform that has helped thousands of US micro businesses despite many UK entrepreneurs not having heard of it.

Since the marketplace for digital content was created in 1997, the site has offered over six million products to its 200 million customers  – all of which were created by entrepreneurs.

The site brings together entrepreneurs with digital products that range from standardised test preparation to advice on building furniture, and marketeers who join its affiliate programme and promote Clickbank’s content.

Single-person businesses that have successfully promoted ebooks and educational videos through the site include Justin Goff, who sold his ” 31 Day Fat Loss Cure” through Clickbank – and told Forbes magazine that his sales surpassed $1m.

Clickbank has attracted fewer UK sellers than US-based ones – but boasts products from all over the world.

Many of the site’s products are promoted through social media by marketing affiliates, though recent research revealed that UK entrepreneurs are skeptical about how much benefit social media marketing efforts are providing to their businesses.

Almost two-thirds of UK SME owners had seen no payoff from social marketing, according to research by Deal With The Media published in October.

But Jacqueline Gold, the CEO of Ann Summers, told Business Advice in July that she was a firm believer in the benefit social media could provide. “It amazes me that more people aren’t using Twitter,” she said.

The research showed significant regional variations in attitudes across the country. The majority of small business owners in the East Midlands believe that social media has helped their company, while in other parts of the UK, some 75 per cent had seen no benefit.

Come back tomorrow for the next instalment of small business Christmas cheer.

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Hannah Wilkinson is a reporter for Business Advice. She studied economics and management at Oxford University and prior to joining Business Advice wrote for Kensington and Chelsea Today about business and economics – as well as running a tutoring company.