Business development · 6 December 2015

The small business advent calendar: 6 December Another treat is revealed…

day 6
Over the days leading up to Christmas well be revealing one juicy morsel of small business reading every day
Behind the sixth door of our small business statistic extravaganza is some inspiration about online retailer Clickbank a platform that has helped thousands of US micro businesses despite many UK entrepreneurs not having heard of it.

Since the marketplace for digital content was created in 1997, the site has offered over six million products to its 200 million customers all of which were created by entrepreneurs.

The site brings together entrepreneurs with digital products that range from standardised test preparation to advice on building furniture, and marketeers who join its affiliate programme and promote Clickbank’s content.

Single-person businesses that have successfully promoted ebooks and educational videos through the site include Justin Goff, who sold his ” 31 Day Fat Loss Cure” through Clickbank and told Forbes magazine that his sales surpassed $1m.

Clickbank has attracted fewer UK sellers than US-based ones but boasts products from all over the world.

Many of the site’s products are promoted through social media by marketing affiliates, though recent research revealed that UK entrepreneurs are skeptical about how much benefit social media marketing efforts are providing to their businesses.

Almost two-thirds of UK SME owners had seen no payoff from social marketing, according to research by Deal With The Media published in October.


 
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ABOUT THE EXPERT

Hannah Wilkinson is a reporter for Business Advice. She studied economics and management at Oxford University and prior to joining Business Advice wrote for Kensington and Chelsea Today about business and economics as well as running a tutoring company.

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