Business development · 30 January 2017

The five best free business marketing options out there

(2) Social media

Social media profiles are easy to set up and offer a potentially huge network of new customers for a small business, quickly, and entirely for free.

When developing a social media strategy, business owners would do well to remember the importance of value over volume.

it’s far better to identify one social media channel you know will best reach your target audience and create a strong presence for your business on it, rather than spread yourself thin across multiple platforms.

Start small, with just a couple of posts a week of content which is useful, informative and shareable, so as not to bombard your potential new customers. Then, once you have an idea of the type of content your target audience likes to share, ramp up your efforts with more frequent posts.

There are a few free social media tools for small firms. Tack, for example, is an app that allows you to turn a post you’ve created and turn it into an online ad outside the social network, increasing its reach.

(3) Create local awareness

While SME owners might go all out and hire a public relations company to get their brand noticed by a wider audience, micro business owners who arent afraid to get their hands dirty can quickly kick things off by doing some basic do-it-yourself? PR.

Getting your startup story covered by local newspapers, relevant trade magazines and popular websites can increase brand recognition and let people know more about the service you’re offering.


 
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ABOUT THE EXPERT

Fred Heritage was previously deputy editor at Business Advice. He has a BA in politics and international relations from the University of Kent and an MA in international conflict from Kings College London.

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