Business development · 17 May 2016

Small shop owners confident about competing with bigger brands

local business week
The personal touches more likely to be provided by small retailers are valued by consumers
Almost two-thirds of local business owners feel able to compete with established household names, according to new research carried out by Local Business Week.

More than 90 per cent are also sanguine when it comes to their ability to provide value for money to match bigger competitors, the new figures revealed. The results were published to coincide with the seven-day campaign for shopping with local, independent retailers which runs from 16 May to 22 May.

in Local Business Week’s eleventh year, it is more important than ever to ensure that people are doing what they can to support local businesses, said organiser Adam Cox.

this evident shift in people’s perceptions is really important as it really is better for the community to shop locally, as previous research by the Federation of Small Businesses (FSB) has show for every 1 spent with a small or medium-sized firms, 63p was re-spent in the local area compared to 40p with a larger business. In an age of internet shopping obsession, this week shines a light on the local businesses that bring immense value to the UK.

Additional new research published by office supplies company Avery highlighted the most common frustrations consumers experience when shopping online with 64 per cent irritated by excessive packaging. More than one-quarter of those surveyed said packaging and labelling is often not clear on deliveries.


 
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ABOUT THE EXPERT

Hannah Wilkinson is a reporter for Business Advice. She studied economics and management at Oxford University and prior to joining Business Advice wrote for Kensington and Chelsea Today about business and economics as well as running a tutoring company.

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