Sales & Marketing

Small shop owners confident about competing with bigger brands

Hannah Wilkinson | 17 May 2016 | 8 years ago

local business week
The personal touches more likely to be provided by small retailers are valued by consumers
Almost two-thirds of local business owners feel able to compete with established household names, according to new research carried out by Local Business Week.

More than 90 per cent are also sanguine when it comes to their ability to provide value for money to match bigger competitors, the new figures revealed. The results were published to coincide with the seven-day campaign for shopping with local, independent retailers which runs from 16 May to 22 May.

in Local Business Week’s eleventh year, it is more important than ever to ensure that people are doing what they can to support local businesses, said organiser Adam Cox.

this evident shift in people’s perceptions is really important as it really is better for the community to shop locally, as previous research by the Federation of Small Businesses (FSB) has show for every 1 spent with a small or medium-sized firms, 63p was re-spent in the local area compared to 40p with a larger business. In an age of internet shopping obsession, this week shines a light on the local businesses that bring immense value to the UK.

Additional new research published by office supplies company Avery highlighted the most common frustrations consumers experience when shopping online with 64 per cent irritated by excessive packaging. More than one-quarter of those surveyed said packaging and labelling is often not clear on deliveries.

The personal touches more likely to be provided by small retailers are valued highly when it comes to perceptions of ecommerce quality. Over one-third of consumers would be keen on purchasing again from a sender who included a thank you? card in their order.

weve all experienced the excitement and anticipation of waiting for an online order to arrive, so it’s no surprise the majority of the public feel happy when they receive a parcel. By spending some time on the shipping, this initial feeling of happiness is something online sellers can build on to increase the chances of a positive emotional reaction to their business, said Avery marketing director Fiona Mills.

Think your small business doesnt need to bother with customer service? Think again.

Related Topics

16 Tips & Tools to Boost Small Business ROI
8 January 2024

16 Tips & Tools to Boost Small Business ROI

Read More →
How to Master the Art of Professional Networking
3 January 2024

How to Master the Art of Professional Networking

Read More →
Boosting Sales in a Competitive Market
15 August 2023

Boosting Sales in a Competitive Market

Read More →
Are 08 Numbers Free?
27 July 2023

Are 08 Numbers Free?

Read More →
How to Generate More Sales via Your E-commerce Site
25 July 2023

How to Generate More Sales via Your E-commerce Site

Read More →
Unlocking the Power of Social Media Marketing for Your Business
21 July 2023

Unlocking the Power of Social Media Marketing for Your Business

Read More →

If you enjoy reading our articles,
why not sign up for our newsletter?

We commit to just delivering high-quality material that is specially crafted for our audience.

Join Our Newsletter