Sales & Marketing

Small online retailers ready for last-minute sales surge

Hannah Wilkinson | 22 December 2015 | 8 years ago

last-minute sales
Online Christmas shopping will continue until 24 December
Almost a third of digital small businesses are expecting strong demand over the last three trading days before Christmas, according to new research by eBay.

Some 200, 000 small companies sell through eBay UK and over half of owners are confident that their delivery networks will be able to effectively ship last-minute purchases.

Other ecommerce platforms will be taking orders for Christmas later than ever before for Christmas 2015. Notonthehighstreet.com a curated online marketplace for creative small businesses is accepting orders until midday on 23 December, while Amazon will allow customers to place orders Christmas Eve, for delivery by 10pm that night.

November’s Visa UK Consumer Spending Index revealed that Brits were increasingly flocking online to make purchases last month.

all eyes were on Black Friday but spending for November as a whole confirms the trends we saw at the tail end of the month. Online spending surged, driven by double digit spend increases on the big weekend amid continued appetite for mobile, laptop and tablet shopping, said Visa Europe’s managing director Kevin Jenkins.

how long it takes for a Christmas stampede and how much appetite consumers have left following days of discounting should emerge in the next few days, he added.

The increased popularity of click-and-collect which is growing at 20 per cent a year means that picking up online purchases is also likely to drive consumers out onto the high street.

retailers may also see a surge in footfall on 23 December, with the opportunity for further shopping in-store when consumers arrive. With shoppers having more choice about where and how to buy than ever before, it’s an opportunity for retailers to get the multi-channel offering right, Jenkins added.

Many of those surveyed by eBay believed that the last two weeks of the year would be vital? for their small firms.

James Dowsing-Reynolds, the founder of Dowsing & Reynolds a home dcor business that started on eBay in 2014 said: The Christmas trading period is hugely busy and absolutely crucial to the business it’s all hands on deck now more than ever.

Related Topics

16 Tips & Tools to Boost Small Business ROI
8 January 2024

16 Tips & Tools to Boost Small Business ROI

Read More →
How to Master the Art of Professional Networking
3 January 2024

How to Master the Art of Professional Networking

Read More →
Boosting Sales in a Competitive Market
15 August 2023

Boosting Sales in a Competitive Market

Read More →
Are 08 Numbers Free?
27 July 2023

Are 08 Numbers Free?

Read More →
How to Generate More Sales via Your E-commerce Site
25 July 2023

How to Generate More Sales via Your E-commerce Site

Read More →
Unlocking the Power of Social Media Marketing for Your Business
21 July 2023

Unlocking the Power of Social Media Marketing for Your Business

Read More →

If you enjoy reading our articles,
why not sign up for our newsletter?

We commit to just delivering high-quality material that is specially crafted for our audience.

Join Our Newsletter