Business development · 24 August 2017

Small Business Saturday 100 companies announced

Wandsworth's Avenue Cookery School is amongst this year's 100 companies
Wandsworth’s Avenue Cookery School is one of this year’s 100ventures
A cookery school, a toy shop and the UK’s first dedicated butcher and bottled beer store are amongst the 100 independent UK businesses that will be championed in the run up to this year’s Small Business Saturday.

The country’s most successful small business campaign turns five years-old in 2017 and, in keeping with previous years, it will promote one independent business online and across social media per day, for 100 days before Small Business Saturday itself, which this year falls on 2 December.

Small Business Saturday is viewed as an effective marketing tool for small businesses that would otherwise struggle to promote themselves nationwide. Last year’s campaign trended at number on Twitter in the UK on the day itself, with over 130, 000 related tweets being posted.

Moreover, Small Business Saturday 2016 saw 717m spent with small and independent companies throughout the UK a 15 per cent jump on the year before and over 80 per cent of the country’s local council backed the initiative.

This year’s 100 businesses include Katie Cardew Illustrations, an architectural illustration firm making products including wallpaper, lampshades and greeting cards from a rural Northamptonshire studio, traditional family-run South Lanarkshire smokehouse Smoky Brae, and South West London-based Zeamu Music, which delivers original pop music for primary aged children.

The campaign’s director, Michelle Ovens, said that it was now more crucial than ever to get behind small UK businesses. “It has been a tough year for small businesses with confidence, particularly in retail businesses, quite low, she said.

that is why it is more important than ever to support our incredible small businesses, shine a light on their success stories and grow a sense of optimism from the grassroots that will snowball to inspire the whole country.”

In an exclusive interview in June this year, Ovens laid out to Business Advise her campaign’s important mission. She said: it’s about changing people’s shopping habits over time.

For high street retailers, Small Business Saturday is often about reminding customers that you’re there. Shoppers might not buy anything from you on the day, but by encouraging people to visit high streets or town centres, people discover shops and businesses to revisit later.



Fred Heritage was previously deputy editor at Business Advice. He has a BA in politics and international relations from the University of Kent and an MA in international conflict from Kings College London.

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