Business development · 24 August 2017

Small Business Saturday 100 companies announced

Wandsworth's Avenue Cookery School is amongst this year's 100 companies
Wandsworth’s Avenue Cookery School is one of this year’s 100 ventures

A cookery school, a toy shop and the UK’s first dedicated butcher and bottled beer store are amongst the 100 independent UK businesses that will be championed in the run up to this year’s Small Business Saturday.

The country’s most successful small business campaign turns five years-old in 2017 and, in keeping with previous years, it will promote one independent business online and across social media per day, for 100 days before Small Business Saturday itself, which this year falls on 2 December.

Small Business Saturday is viewed as an effective marketing tool for small businesses that would otherwise struggle to promote themselves nationwide. Last year’s campaign trended at number on Twitter in the UK on the day itself, with over 130,000 related tweets being posted.

Moreover, Small Business Saturday 2016 saw £717m spent with small and independent companies throughout the UK – a 15 per cent jump on the year before – and over 80 per cent of the country’s local council backed the initiative.

This year’s 100 businesses include Katie Cardew Illustrations, an architectural illustration firm making products including wallpaper, lampshades and greeting cards from a rural Northamptonshire studio, traditional family-run South Lanarkshire smokehouse Smoky Brae, and South West London-based Zeamu Music, which delivers original pop music for primary aged children.

The campaign’s director, Michelle Ovens, said that it was now more crucial than ever to get behind small UK businesses.  “”It has been a tough year for small businesses with confidence, particularly in retail businesses, quite low,” she said.

“That is why it is more important than ever to support our incredible small businesses, shine a light on their success stories and grow a sense of optimism from the grassroots that will snowball to inspire the whole country.”

In an exclusive interview in June this year, Ovens laid out to Business Advise her campaign’s important mission. She said: It’s about changing people’s shopping habits over time.

For high street retailers, Small Business Saturday is often about reminding customers that you’re there. Shoppers might not buy anything from you on the day, but by encouraging people to visit high streets or town centres, people discover shops and businesses to revisit later.”

The campaign, which was originally founded by American Express in the US in 2010, remains a not-for-profit initiative, of which the US company is still the main supporter in the UK as part of its aim to encourage customers to “shop small”.

“Small Business Saturday has gone from strength to strength in the five years since it launched in the UK,” added Ovens. “Businesses and customers have taken it to their hearts and now not only make a special effort once a year for Small Business Saturday, but appreciate the value small businesses bring to their communities year-round.”

This year’s Small Business Saturday 100

Purpol Marketing Business
Stand up Paddle Board UK Cece And Me
Tipple Tails Anja Potze
Wellvine Calm Treatment Rooms
William and Tilda Reinvent -Rosie Letts Nutrition
Zeamu Durham Hens
Inclusion Archery Made in Nottingham
Jengers Craft Bakery Mooch Gifts and Home
JuLu The Laundry Ladder Natural Beauty Sleep
Idle Pig BBQ Jo Macfarlane
Katie Cardew Illustrations Smoky Brae
NEMI Jonzara
Miles and Mia Social BeeNI
Crown Lane Studios Cloud 9 Gallery
Kuvrs Naturally Social
Dreamee Teepees Breakout Manchester
Driving Miss Daisy Block and Bottle
East Village Blue Moose Kitchen
Fitzgerald Jewellers Owl and Monkey
Kerry Newell Wildlife Artists Liz Drury Voiceovers
Enso Martial Arts Love my Cleaner
Evo Supplies Cinemerse
F&M Hair Dressing H Atkinson & Sons
GRN Sportswear Wild Elements
The Hoop Guy Time to Float
Plan Bee Ltd Integrity Accountancy Services
Red Door Studios Wheels4Dogs
Leadenham Tea House Giovanni’s Restaurant
People First Mobility Meemoobaby
Helmsley Wines Next Steps HR
Pink Spaghetti PA Services Chester and North Wales Sublime Science
Popagami Revival
Ruth Mary Jewellery Ipswich Town and Waterfront
Itsso Travel Secret Hamper
SL Social Phoenix Arts Club
JDR Branding Obby
Splitscreen Coffee Company Number 29
SteampunkCoffeeMachine Beach School South West
A City Law Firm Toyville
Green & blue The Pilates Foundry
Ingleby Pet Supplies and Dog grooming Southern Cygnet Swim School
A Hume Country Clothing SJM Electrical Services
Absolute Physio Odin Events
Airpix Aerial Images Painted by You
Alan Browne Landscaping Tillycroy Support services
Any Old Lights The Business Womens Network
Radbooster The Eyebrook Gallery
Bourgeois Boheme The Norfolk Deli
Crafted London One Minute Briefs
Create Gift Love The Avenue Cookery School

Belhaven Bikes

How to capitalise on Small Business Saturday for year-round success

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Fred Heritage was previously deputy editor at Business Advice. He has a BA in politics and international relations from the University of Kent and an MA in international conflict from Kings College London.