Business development 10 November 2017
Six secrets to delivering a killer business presentation
The strength of a presentation can make or break your business. Here, leadership coach Margo Manning reveals seven important tips for making yours a killer business presentation. (1) Be prepared It is not just about knowing your subject from your perspective, but from every angle. Agreatbusiness presentation should move beyond the basic functions or advantages your subject serves to your audience, and move further towards something that actually appeals to them. Your audience want to be spoken to like humans. Deliver your business presentation with emotion, passion and, if appropriate, humour. That is a great way of breaking the ice and allowing everybody in the room to relax. Not everything goes perfectly every time. You may lose your train of thought, or make a mistake. Move past it and keep going. Be prepared to laugh at yourself and do your best to be likeable. (2) Be seen If you’re nervous about presenting, it is easy to hide behind things and not even realise you are doing it. Stand front and centre, without lecterns, tables or chairs separating you from your audience this is a classic defence mechanism. Anyone in the audience should be able to look at you and know that you are the star of the show. Keep active, and don’t stand frozen on the spot. Equally, don’t be too animated, as either are obvious signs of nerves. (3) Be heard Make sure to practice your speaking beforehand, as it takes a fine balance. Do this in an environment similar to where you will give yourbusiness presentation, as the acoustics of a room can play a large part in the effect of your voice. Ensure you can be heard clearly whilst not shouting, and keep a steady pace. Rushing through spoken word is a common symptom of being nervous. Let the passion and enthusiasm for your subject be communicated through your speech.