Sales & Marketing

Shopping in-store is a chore for four in ten consumers

Praseeda Nair | 17 January 2017 | 7 years ago

Shopping in-store
Shopping in-store has become such a chore for many consumers that a third would rather wash the dishes at home
The convenience of online retail means that four in ten consumers now view shopping in-store as a hassle, according to a new global study.

The research, undertaken by business transformation firm CapgeminI Consulting, assessed the views of 6, 000 consumers from nine countries across the world including the UK, US and China, and exposed the ways in which ecommerce had moved the goalposts of retail.

It revealed the influence of online shopping habits over consumer expectations, and found several common frustrations reported by shoppers who have been accustomed to the experience of online retail.

Almost three-quarters of consumers surveyed reported difficulty in comparing the quality and prices of different products when shopping in-store, while two-thirds claimed that long checkout queues had made them more likely to shop online.

According to the study, modern shopping habits have changed to such an extent that a third of consumers reported that they would rather wash the dishes.

In a statement, Kees Jacobs, consumer goods and retail lead at Capgemini, confirmed that the in-store experience needed modernisation.

brick and mortar stores of the future will need to be very different if they are to give consumers a reason to leave their computer, abandon their dishes and visit, he said.

The study highlighted several features of online retail that in-store retailers needed to adapt to.

Three-quarters of respondents wanted to check stock availability before shopping in-store, and almost seven in ten felt that greater recognition of shopper loyalty would encourage them to return.

However, 70 per cent of consumers did report that they still wished to touch and feel products before they bought them, suggesting that there will always be a place for traditional high street shopping.

Commenting on the study, Mike Petevinos, head of retail at CapgeminI Consulting, said that while rumours of the high street’s death may be exaggerated, changing consumer habits have made it are becoming increasingly close to the mark.

‘shoppers are increasingly disconnected with the in-store experience, and it’s easy to see why. Most physical shops remain stubbornly offline, unable to offer the speed, flexibility and sheer ease of use that consumers take for granted on websites.

Petevinos added that many retail owners had fallen behind after struggling to make the business case? for investing in an online store.

the real question retailers have to be asking themselves isnt whether they can afford to transform the in-store experience, but can they afford not to he concluded.

Related Topics

16 Tips & Tools to Boost Small Business ROI
8 January 2024

16 Tips & Tools to Boost Small Business ROI

Read More →
How to Master the Art of Professional Networking
3 January 2024

How to Master the Art of Professional Networking

Read More →
Boosting Sales in a Competitive Market
15 August 2023

Boosting Sales in a Competitive Market

Read More →
Are 08 Numbers Free?
27 July 2023

Are 08 Numbers Free?

Read More →
How to Generate More Sales via Your E-commerce Site
25 July 2023

How to Generate More Sales via Your E-commerce Site

Read More →
Unlocking the Power of Social Media Marketing for Your Business
21 July 2023

Unlocking the Power of Social Media Marketing for Your Business

Read More →

If you enjoy reading our articles,
why not sign up for our newsletter?

We commit to just delivering high-quality material that is specially crafted for our audience.

Join Our Newsletter