Business development · 28 March 2018

Pub and restaurant owners promised 80m Easter sales boost

UK pubs and restaurants will see sales increase by 4.5 per cent over the Easter weekend
Pub-loving Brits are expected to splash out during this year’s Easter Bank Holiday weekend, a new study has suggested.

Research from finance provider Liberis? predicted that Brits will spend over 80m more in pubs, bars and restaurants than the same weekend in 2017.

Liberis estimated there will be a 4.5 per cent increase in Easter sales compared to a standard trading week.

Spending analysis also revealed that the 80m shoppers are expected to shell out will contribute to 91m in extra spending across the industry this year.

Commenting on the findings, Rob Straathof, Liberis CEO, said: With the Easter Bank Holiday weekend right around the corner, business is clearly booming for UK pubs, bars and restaurants.

High street retailers? card transactions within thefood and drink industrywillalso increase by 11 per centto a usual weekend.

Straathof added: Brits looking to enjoy the Bank Holiday are looking forward to splashing out on long lunches and spending time with friends and family in the country’s best bars, pubs and restaurants fingers crossed the weather stays bright for it too.


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Despite the ever-increasing powers of ecommerce, recent research from Liberis revealed that 46 per cent of SME owners believe trading on the high street has a positive future.

Easter marketing ideas for small business owners

Seasonal events can be great campaigning tools when marketing your business.

Creating an event for to run in parallel for the day is a great way to make the most of a seasonal occasion.


 
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ABOUT THE EXPERT

Carly Hacon is a reporter for Business Advice. She has a BA in journalism from Kingston University, and has previously worked as a features editor for a local newspaper.

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