- Landing earlier this year than 2016 on 24 November, Black Friday 2017 took place before payday for most UK workers.
- Almost every business sector now runs a Black Friday campaign, which could have diverted sales away from retail.
- The Black Fridaydiscounting period is now stretched over a longer period up to and after the day, with the potential the dilute sales.
Business development Praseeda Nair · 28 November 2017
Online retailers take Black Friday 2017 spoils with 1.4bn sales
Online retailers registered sales of 1.39bn on Black Friday 2017, according to UK retail data, with strong ecommerce trading coming at the expense of high street footfall. According to data from online retail trade body IMRG, the sales total exceeded the already high forecasts set for ecommerce traders. With sales growth initially forecast at nine per cent, online retailers increased Black Friday 2016 sales by 11 per cent on 24 November this year. Of the 1.39bn, 39 per cent was made through smartphone transactions, taking a higher share than both desktop and tablet devices. Analysts at IMRG noted that while it wasnt the first time mobile sales came out on top, it continued to go against the most convenient browsing option for people on a standard working day. The impressive sales figure surprised analysts at IMRG, who outlined three factors that could have negatively impacted on Black Friday 2017 revenue.
ABOUT THE EXPERTPraseeda Nair
Praseeda Nair is an impassioned advocate for women in leadership, and likes to profile business owners, advisors and experts in the field of entrepreneurship and management.