Sales & Marketing

Mother’s Day spending spree set to lift small businesses

Praseeda Nair | 24 March 2017 | 7 years ago

Mother's Day
Demand for small sellers? quirky and original gifts has grown steadily in recent years
UK shoppers are predicted to spend 163m on Mother’s Day this year, according to new research, with small business owners setto benefit from the windfall.

An analysis of consumer spending from payment processor Worldpay revealed that businesses in various sectors could see a significant sales boost compared to the average week.

Britain’s florists are predicted to win big, with a 67 per cent sales increase on Mother’s Day compared to a normal trading week, totalling 20m. Jewellers are also expected to benefit from an extra quarter on top of average weekly takings.

Meanwhile, restaurant owners are looking forward to one of their busiest weekends of the year, with Mother’s Day receipts set to reach 13 per cent higher than a typical weekend.

While sales are expected to increase across Britain, Londoners are only expected to spend 5.5 per cent more than an average week. Sons and daughters in Northern Ireland have been the most extravagant Mothers Day spenders, shelling out almost a fifth extra for the weekend in 2016.

Commenting on the findings, James Frost, head of marketing at Worldpay UK, said that as shoppers become more creative with their gifts, hospitality businesses could benefit as well as retailers.

when it comes to spoiling our mums, were seeing an arms race for affection emerge in certain parts of the UK. Not only are consumers splashing out on traditional presents like flowers and confectionary, were also seeing a healthy increase in demand for more lavish gifts, including jewellery and spa sessions, he said in a statement.

While small businesses may have benefitted from stronger sales throughout the week, owners were warned of the tendency of UK consumers to shop at the last-minute.

‘store owners should plan for this, and can forget about a day of rest this Sunday. Leave that for the mums, Frost added.

In 2016, research found that one in five UK shoppers planned to turn to independent retailers for their Mother’s Day gifts, with younger buyers particularly keen on small shops.

The rise of online stores such as Etsy and Notonthehighstreet has threatened to takes revenue for Britain’s independent high street retailers, and the positive sales predictions could be a welcome boost.

Find out how independent retailers can target international shoppers

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