Business development Rebecca Smith · 29 September 2015
Monty the penguin helps chocolatier reach over 1m in sales
A Bath-based chocolatier, which specialises in novelty treats, has posted sales of more than 1m. Choc on Choc, which is sold at various high street retailers including John Lewis, Waitrose and Selfridges, has seen ecommerce sales rise by 40 per cent after creating its own online shop. Founded by father-daughter team Kerr Dunlop and Flo Broughton, Choc on Choc saw a flood of orders earlier in the year after creating a special Political Collection for the general election in May, featuring a three-pack set of chocolate bars featuring David Cameron, Nick Clegg and Ed Miliband. The prime minister was pictured with his version which led to increased orders. The chocolate maker currently offers 200 different products, with a novelty chocolate cheeseboard and replica biscuits of old favourites like pink wafers and jammy dodgers among the bestsellers. constant innovation is important for us, we still have some of our very first designs on offer but we recognise that people want to give gifts that are a little bit different, Broughton explained. Other quirky examples of their offerings include a retro chocolate vinyl and cassette and 5-A-Day Vegetables, while those who fancy experimenting themselves can buy a Make Your Own Chocolate London, featuring Big Ben, a London bus and taxi. The company prides itself on keeping on top of consumer trends and current events after the success of John Lewis’s Monty the Penguin advert last Christmas it produced a chocolate penguin, which generated a four-fold uplift in sales. Choc on Choc has served avid followers of the Rugby World Cup with a set of nine chocolate rugby balls. Broughton is entirely self-taught, with the business formulating following her and her father experimenting with chocolate in the kitchen. After filling rubber moulds shaped as noughts and crosses they thought they’d make great gifts and made a batch to take to a Birmingham trade show. Several shops placed orders and the duo found themselves needing to buy equipment quickly to make the orders.
ABOUT THE EXPERTRebecca Smith
Rebecca is a reporter for Business Advice. Prior to this, she worked with a range of tech, advertising, media and digital clients at Propeller PR and did freelance work for The Telegraph.