Sales & Marketing

Monty the penguin helps chocolatier reach over 1m in sales

Rebecca Smith | 29 September 2015 | 9 years ago

Choc on Choc was founded by father and daughter team Kerr Dunlop and Flo Broughton
Choc on Choc was founded by father and daughter team Kerr Dunlop and Flo Broughton
A Bath-based chocolatier, which specialises in novelty treats, has posted sales of more than 1m. Choc on Choc, which is sold at various high street retailers including John Lewis, Waitrose and Selfridges, has seen ecommerce sales rise by 40 per cent after creating its own online shop.

Founded by father-daughter team Kerr Dunlop and Flo Broughton, Choc on Choc saw a flood of orders earlier in the year after creating a special Political Collection for the general election in May, featuring a three-pack set of chocolate bars featuring David Cameron, Nick Clegg and Ed Miliband. The prime minister was pictured with his version which led to increased orders.

The chocolate maker currently offers 200 different products, with a novelty chocolate cheeseboard and replica biscuits of old favourites like pink wafers and jammy dodgers among the bestsellers.

constant innovation is important for us, we still have some of our very first designs on offer but we recognise that people want to give gifts that are a little bit different, Broughton explained. Other quirky examples of their offerings include a retro chocolate vinyl and cassette and 5-A-Day Vegetables, while those who fancy experimenting themselves can buy a Make Your Own Chocolate London, featuring Big Ben, a London bus and taxi.

londonchoc

The company prides itself on keeping on top of consumer trends and current events after the success of John Lewis’s Monty the Penguin advert last Christmas it produced a chocolate penguin, which generated a four-fold uplift in sales. Choc on Choc has served avid followers of the Rugby World Cup with a set of nine chocolate rugby balls.

Broughton is entirely self-taught, with the business formulating following her and her father experimenting with chocolate in the kitchen. After filling rubber moulds shaped as noughts and crosses they thought they’d make great gifts and made a batch to take to a Birmingham trade show. Several shops placed orders and the duo found themselves needing to buy equipment quickly to make the orders.

The noughts and crosses are still stocked today and called Love and Kisses. Choc on Choc’s products are now sold across 200 retailers, though the firm is still based in Bath and Kerr continues to make chocolate moulds in his shed. They produce around 63, 000 chocolates a week.

we love being a true British brand offering such a unique range of handmade chocolate and continue to grow the business on this basis, Broughton said.

Related Topics

16 Tips & Tools to Boost Small Business ROI
8 January 2024

16 Tips & Tools to Boost Small Business ROI

Read More →
How to Master the Art of Professional Networking
3 January 2024

How to Master the Art of Professional Networking

Read More →
Boosting Sales in a Competitive Market
15 August 2023

Boosting Sales in a Competitive Market

Read More →
Are 08 Numbers Free?
27 July 2023

Are 08 Numbers Free?

Read More →
How to Generate More Sales via Your E-commerce Site
25 July 2023

How to Generate More Sales via Your E-commerce Site

Read More →
Unlocking the Power of Social Media Marketing for Your Business
21 July 2023

Unlocking the Power of Social Media Marketing for Your Business

Read More →

If you enjoy reading our articles,
why not sign up for our newsletter?

We commit to just delivering high-quality material that is specially crafted for our audience.

Join Our Newsletter