Who doesn’t want their event to be a success? The problem is, as event organisers, we don’t always leverage every marketing opportunity that comes our way.
These five tips for micro businesses from print and design agency Colour Graphics are spread over three time zones – before, during and after.
Before your event
The importance of letting your customers know what your event is, when and where it is held and other crucial information is not lost on anyone.
This may be the strongest section of your plan because we all understand the necessity of promoting an event for it to be successful.
What we don’t always do, is use as many marketing avenues as we can to reach a wide a spectrum of our audience as we can.
Use offline and online marketing tools
- Create an event hashtag that will help to get your event recognised online
- Strategise your online marketing strategy, including across social media
- Run the social media campaign through all three life stages of your event
- Use offline marketing tools that reach your audience
- Think outside the box and be creative with offline media, as well as the marketing message
- Boost your marketing plan with banner printing and other affordable, but effective offline marketing tools
During the event
With the event underway, you need to keep your foot on the marketing pedal. And yet, so many of us assume that once the doors open, there is no need to continue marketing.
Raise brand awareness
All these people have packed into your event to participate in whatever it is you have to offer.
They are a ready audience and yet, so many brands don’t take advantage of this huge swell of potential future customers under their nose.
Market your brand with giveaways, competitions, as well as discounted offers on future purchases.
Keep the buzz going on social media
If you have curated a following for your event on social media, then continue this buzz by live tweeting and posting from your event.
Social sharing sites afford many opportunities to expand the social reach of your event. Live videos of your event, alongside your hashtag and encouraging people to tweet and update their status whilst there are all ways in which other brands and events have harnessed the power of social media.
Think of it as “digital word of mouth”, a powerful force for customers and fans letting other people know what they think.
Get press attention
Have you contacted the local press offices of the local and national press with a press release about your event?
Good-feel news stories are thin on the ground, especially with so much uncertainty in the world. TV news programmes are always looking for short filler pieces too and so giving them a hook to base their story on is one way of grabbing attention.
In exchange for taking out adverts in their papers – which can be expensive – why not work a deal with the paper to run an article or editorial on your event and/or your brand?
Don’t forget trade publications too, and smaller community newspaper and TV stations, as well as social media accounts of local charities and community organisations too. They are always looking for material and can be worthwhile collaborations.
After the event
Don’t let your event simply fizzle into the distant memory. Include a third section for marketing your event after it has finished, although this is more about marketing and promoting your brand and business.
In terms of online marketing, if you have taken plenty of photos and videos that you have not shared yet, you can continue to do so across your social media platforms. And you can use these in the future, for other events too.
Keep the hashtag going, especially by asking any event attendees to share their photos of the event. But don’t forget, online marketing is only as good as the engagement your offer users.
You will have hopefully have boosted your marketing plan with banner printing, inexpensive marketing tools that can be placed just about anywhere, inside and out.
Utilise banners and posters
- Use the same design, replace the banner advertising your event with a ‘thank you to everyone who supported us’ banner in the same place
- Use banners and posters as a means of advertising a special discount rate “after the event” – don’t forget to time bar any offers (and give a more generous one to those people who bought at the event
- Use posters to advertise and promote your next event
Colour Graphics is an established online print and design agency helping businesses across all industries to create an improved marketing plan
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