Some people are born with an abundance of sales confidence and they find pitching a breeze, but that isn’t the case for a lot of people. When you are having to give a sales pitch, you need to come across as a confident and extroverted person, but this can be difficult if sales confidence is something that you struggle with. You might find yourself wanting to hide, speak quietly and get the pitch over as soon as possible. Nerves can get the best of any of us and, before you know it, they can turn a pitch for the best products into a nightmare. Unfortunately, this is unlikely to achieve your desired results. Luckily, there are some key ways to improve your confidence and give a sales pitch that is sure to make an impact.
When you are delivering a sales pitch, quickly breezing past your key points and getting the ordeal over as quickly as possible won’t suffice. Here are some ways to boost your sales confidence and deliver an impressive pitch.
Do Your Research
Before you do anything else, find out as much as you can about your audience and their needs. This will help you to tailor your sales pitch to them, ensuring that everything you say is relatable and engaging. You should be deeply familiar with the proposition or product that you are offering, and the competition that’s already out there. Knowing as much as you can about the current state of the market can also help, as you might need to answer questions about where your offerings fit in with what’s available. The more you know, the more confident you are likely to feel. It’s important to feel informed, capable and fully equipped for whatever the audience might throw at you. People are much more likely to pay attention to what you are selling if they truly believe that you are confident in what it can achieve.
It’s always a good idea to rehearse your sales pitch as much as possible beforehand, as this will help to boost your confidence. It’s a lot easier to feel ready and capable of delivering a flawless sales pitch when you know it inside out, back to front and upside down. Practising your pitch in the mirror can be hugely beneficial, as you really get a sense of what you look like, if you’re making eye contact and how you are coming across to others. As well as rehearsing the speech itself, come up with answers to any questions that you are likely to be asked. You could also rehearse to family, friends or colleagues and ask for their honest feedback. There is no knowing when something could go wrong in a sales pitch – you could lose your place, forget what you were saying or be asked a question you hadn’t prepared for – but being well rehearsed can help you to get back on track.
Visualise Your Goal
When you are preparing a sales pitch, it’s very easy to become lost in a sea of information and content, and you could lose sight of your goal. When this happens, veering off track and simply trying to get things over with as soon as possible becomes a likelihood. This is why, throughout the entire process, you need to visualise your goal and remember what you want to achieve. Perhaps you want to spread awareness of the brand, or maybe you have a very specific product to sell. Either way, focusing on what a successful pitch will look like can help to make it happen. Visualising your goal will give you a clear focus and something to work towards, even if you start to feel overwhelmed by the task ahead. If you start to worry that you’re not going to achieve your goal, you can make the necessary changes with that goal in mind.
Dress for Success
A lot of people make the mistake of focusing on the content of the sales pitch, forgetting that you also need to dress for success. It’s a lot easier to feel confident when you are delivering a sales pitch when you look like an expert in the field. How you present yourself goes further than you might think, so wear clothes that bring out your confidence and professionalism. You want the audience to see you and immediately feel as though you can be trusted as an experienced, skilled and professional individual. What you wear should reflect the business or brand, and what you are selling. For example, a corporate sales pitch requires business attire, but sometimes less formal clothing is a better reflection of your offerings. Aside from clothing, it also pays to take care of yourself with a healthy lifestyle and plenty of rest before a sales pitch. These are things that could set you apart from others, and ensure that you are remembered for all of the right reasons.
Though confidence is largely about preparation, how you act is also a huge factor. If you believe you can do it, you are much more likely to achieve success. You need to have confidence in yourself, before anyone else will have confidence in what you are pitching. Speak confidently, make eye contact and stay positive throughout the speech, and this positive will transfer from you to the audience. You want to finish the sales pitch with an audience that trusts what you are saying. It’s a lot easier to have sales confidence if you are positive about yourself, your pitch and have optimism throughout.
Though building up your sales confidence does take time and energy, it’s worthwhile if you want to be a selling success with your next pitch.
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