A lot of business owners and entrepreneurs are turning their backs on business cards, but this isn’t necessarily a good idea. Though less ubiquitous than they used to be – or perhaps because of that fact, as being less common helps a business card to stand out – physical business cards make a great impression, and they are worth considering if you want to network in your chosen industry. Of course, this does mean that you need to know how to design the best business cards, and you need a business card that makes an impression. Here is our guide to designing an effective business card for any business.
There are a lot of benefits that come with using business cards, which is why they are still a popular choice in a lot of industries. Handing out a business card demonstrates professionalism and gives a sense of legitimacy to your business. It establishes credibility and shows that you take your work seriously, and that you are an individual worth paying attention to. An expertly designed business card can leave a lasting impression on recipients, and it helps to differentiate you from competitors. This boosts brand recognition and increases the likelihood that people will remember you when they need your products or services. Simply, there is no denying the positive impact that a business card can have, but it needs to be the right kind of business card.
Below, we have listed three of the most important things to remember when you are designing a business card; keep it simple, use quality material and include all necessary information.
Keep it Simple
A lot of people make the mistake of designing business cards that are innovative, over the top and unique, but sometimes it’s best to keep it simple. A simple, clear and uncluttered design can be just as effective as one that uses bright, bold and vivid graphics. Take a minimalist approach to make your business card visually appealing and easy to read, but avoid overcrowding the design with excessive text or graphics. Too much information is harder to quickly skim and remember, which is exactly what you want someone to do with the information on your business card.
It’s a good idea to make use of whitespace and high quality fonts, as this will ensure that the information given is clear, concise and memorable. Select fonts that are clear, easy to read, and align with your brand’s image. Use various sizes of font to differentiate between important information and less important information, and to keep things interesting. Avoid using too many different fonts though, as it can make the design appear messy. Remember, the best business card designs are sleek and easy to understand.
Use Quality Material
There are a lot of people vying for the same clients, customers and connections in business, and your business card needs to reflect the level of professionalism that you have. So, you need to use high quality material for your business card design. After all, a flimsy card won’t impress anyone. You could look for thicker or textured card, as this reflects the time, effort and cost that has gone into making the business cards. It shows that you really do mean business, and that no expense has been spared when it comes to your success.
You could even make your business card stand out even more by adding special finishes like embossing or foil stamping. These enhancements can add a tactile and visual element to your card, which will help it to stand out and make a statement. Once your business card design is complete, choose a reputable printing service to ensure high quality printing and a professional finish. You could consider finishes such as matte or glossy, depending on the business niche. Not only do these finishing touches help a business card to stand out, but it shows that you have gone above and beyond to create an impressive design.
Include All Necessary Information
Though you should aim to keep your business card design simple, you do also need to include all of the necessary information on it. Otherwise, recipients are less likely to reach out and get in touch. Remember to include your name, title, business name, email and phone number. This gives people a variety of ways to contact you, and there is no question of who the business card belongs to. You may also include address, website and social media handles if you have them.
It’s also worth spending some time designing the back of your business card, as this can hold even more information. You can use this space for additional information, a tagline, a QR code or the business’ logo. It should complement the front, whilst providing different information. It’s also vital that you proofread the business card and check for any mistakes, errors are costly to fix and reflect badly on the business.
Of course, the best business card designs are those that reflect the business well. What works for one business, might not work for another business. It’s important to take the industry, business type, target audience and brand image into account. If you have a corporate business, your business card should be reflective of this. For example, a corporate business card should be sleek, professional and formal. If your business is more lighthearted and fun, your business card design can be as well.
Sign up to our newsletter to get the latest from Business Advice.