Sales & Marketing

Homeware driving retail growth ahead of spending season

Praseeda Nair | 4 November 2016 | 7 years ago

Retail
High street retail has witnessed the strongest sales since January
High street sales have increased for the first time since January this year, indicating that small retailers should take advantage of strong consumer spending ahead of upcoming seasonal sales.

The latest high street tracker from accountants BDO revealed a 0.7 per cent increase in October sales compared to the same month in 2015.

The tracker follows the sales figures of around 80 high street chains to give an impression of the overall health of the retail industry.

Homeware retailers drove the growth in retailactivity, following an annual increase in sales of 11.6 per cent for October.

However, an unseasonably warm October the fourth driest on record saw clothing retailers stutter, as shoppers avoided new winter fashion lines.

Commenting on the overall sales growth in high street retail, Sophie Michael, head of retail and wholesale at BDO, offered a positive perspective ahead of a busy shopping period.

“Shoppers have reminded everyone of their resilience and this result provides a promising start to a crucial trading quarter, she said in a statement.

prices will inevitably rise next year in the context of the falling pound, but right now people are remarkably upbeat about their finances.

Michael suggested that retailers should capitalise on the strong spending figures by pushing goods at full value before slashing prices ahead of the upcoming sales season, with Black Friday ready to land on 25 November.

retailers have a perfect window of opportunity to push full-price lines for the next few weeks and claw back their margins prior to Black Friday, she advised shop owners.

Despite poor business in October, independent clothing retailers may take confidence from recent research that suggested shoppers will return for the sales.

Barclays recently reported that 57 per cent of consumers were expecting to spend money over the Black Friday and Cyber Monday sales period, with 41 per cent looking to spend money on clothes.

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