Sales & Marketing

Three tried and tested methods for getting your business recognised

Business Advice | 8 November 2016 | 7 years ago

trade show
Trade shows can be great places to meet new people and nurture existing relationships
Writing for Business Advice, founder and CEO at internet marketing agency SearchQuest, Vilayte Essa, identifies some key methods to getting your business recognised.

Gettingyour business recognised is an important benchmark in your industry. Getting the word out there, becoming known to people and organisations in your field, building your brand these elements are crucial to the success of your business.

As for going about putting these elements into practice and achieving that level of recognition? it’s sufficient to say that it can be challenging.

After all, if there is a large amount of competition, standing out from the crowd can take considerable time, effort and resources, as well as necessitating the implementation of a smart strategy.

Marketing

Advertising your business, whether through online, traditional marketing or a healthy combination of the two, can increase its visibility in your industry. A good marketing strategy has a focus on great quality, is consistent and can be incredibly cost-effective.

One such avenue of marketing is content marketing. Creating unique, shareable and relevant content for your website and blog can boost your organic traffic and an increase in visitors can easily mean a rise in conversions and sales.

As your content gains traction, people will also start sharing it with others on their networks, which further increases your visibility and develops your brand awareness.

A fantastic arm of your business which shouldnt be overlooked can be developed through utilising social media campaigns. These provide you with numerous invaluable opportunities to engage with your existing and potential clients on a more personal, one-to-one, level.

By updating your social media platforms with relevant news and interesting posts you can engage others who share the same interests, or may be looking for advice in a specific area of expertise.

Through utilising this personal channel, you can develop your brand in whatever personality you choose highlighting your company as one you can trust. you’re a company owner who wants to speak to clients directly and address their concerns.

While digital marketing, or even utilising a digital marketing agency, is a fantastic way to ensure your brand is carefully nurtured online, and helps to reach out to customers, word of mouth is another crucial factor.

While online reputation management and internet marketing is here to stay, word of mouth is still incredibly relevant today in a study by Nielsen, 92 per cent of people trust recommendations made by their peers, while 70 per cent trust reviews made from people they don’t know. That’s a very strong argument for showcasing customer tutorials on your website.

Trade shows and industry events

Meeting like-minded people in trade shows and events can help you nurture existing relationships, develop new ones and remain up-to-date with your industry.

They also allow you to get the name of your business out there, as attendees will have the chance to get to know you and your business personally. it’s something they may struggle to do if you ignore all the above and have a poorly-maintained web presence.

Networking is extremely important to any professional; it allows you to represent your brand and business goals while creating contacts that may be useful in the future.

Award participation

Another fantastic way to get your business recognised is by putting it forward for an award, as the benefits they bring go beyond the trophy. For example, people tend to be influenced by the actions and opinions of others, meaning others are attesting to the quality of your product or service, others are more likely to accept its status as high quality.

With that in mind, it should come as no surprise, that 88 per cent of participants in a study conducted by Zendesk were influenced by an online customer service review when making a purchasing decision; an award can have the same result.

Other advantages of awards include the fact that:

  • Your team’s morale will be boosted
  • You can network with other candidates for the award including other authorities within your industry
  • It can even give you a springboard to take your business that bit further, delivering you a successful momentum that you may otherwise not experience
  • The boost in workplace morale and appropriate marketing strengthens your ability to recruit new, innovative talent

it’s not always about winning

Business owners are often so involved in the daily operations of their company that they don’t find time to take a step back and gain a new perspective on it. This includes both its strengths and weaknesses. So, even participating in the awards can have advantages although, of course, winning can truly help you differentiate yourself from your competitors.

Becoming recognised is crucial to any business. It helps you to stand out from the crowd and become recognised as an expert in your field. Obtaining and nurturing this recognition can also help you develop your brand and reach a wider audience, which will result in business growth and success the goal of any business owner.

Vilayte Essa is founder and CEO at internet marketing agency SearchQuest

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