Four Easter marketing ideas for small business owners
1. Easter promotions or eventsCreating a special event to run in parallel with the day is the most obvious way to make the most of a seasonal occasion. For example, if you own or run a restaurant, you could create a seasonal menu, using local produce, or themed foods. Lamb and rabbit are popular choices at Easter, as are chocolate and egg based dishes of course. don’t forget, adults love Easter celebrations too so splash out on an Easter themed cocktail or two. If your business isnt food related then you can still get in on the act and arrange promotional events with a theme, such as bonnet or basket making days, egg decorating, children’s book story telling hours, or a visit from the Easter Bunny. The important point is to make these events seem fun, inclusive and “not to be missed”. Create a sense of ceremony and your clients will visit in droves and talk about you with friends, thus raising your brand profile. Win-win.
2. Social media competitions and contentIf you don’t have the time or space to host an event at your premises, or if your business doesnt have a premises, you could run an online event, such as a competition with prizes, best follower egg decorating, guess the name of the bunny, etc. Anything to get people talking, sharing and interacting with your social channels. The number of social channels that allow you to use video and live-streams can’t be ignored now either. Whilst it’s not everyone’s idea of a good time, the pay-off can be great in terms of increased brand awareness and improved perception. You could go live with a fun Easter based activity. For instance, you could get your staff outdoors and looking for the “Easter Bunny” tracking him through the streets or fields. Or you could make a quick tutorial and post it online for example Easter hairstyles, table decorating for the Easter feast or flower arranging. Find out which marketing strategies have helped these small business owners:
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3. Easter egg huntInvite all your customers or clients to an Easter egg hunting extravaganza, hide eggs (chocolate or not) around your premises and let them go wild rooting them out. If you’re using chocolate eggs, make sure there are plenty to find as this will be the reward in itself. If you choose to use real eggs or paper eggs then the person who finds the most can be declared the winner and awarded with a prize. If you hold an adults only event then this would be an ideal opportunity to promote something you sell, or give away an “experience”. Making this event a success is key to seeing the ROI on it. We recommend thinking about a merchant business cash advance if you want to make sure you have the cash flow in place for the big day, especially if you want your plans to have the highest impact and return. __________________________________________________________________________________
Business owners can’t fall down social media rabbit hole more than once a day Having left behind her corporate career in 2015, Lucy Smith has assembled a community of talented creatives and told Business Advice how Postcards Home competes with bigger brands and the role social media plays. __________________________________________________________________________________ Complementary events can be planned in the lead up to the big day, such as decorating your own egg collecting baskets; this is a particularly good one for children. This type of one day event will create a real clamour for attendance, especially if the prize is particularly enticing or the entrance is free or very cheap. This sort of publicity can’t always be bought and will generate interest that your customers can talk about for weeks to come increased foot traffic to your door is always welcome as once in the store you can encourage sales.