Business development 20 September 2016

Four business branding tips for owners on a budget

Creating a brand is one of the most important decisions a business owner can make
Digital marketing manager at 99designs Laura McLeod, provides four simple brand strategies that can help your small business transform an idea into a winning reality.

Companies often spend a fortune on branding, but just because you can spend a lot, doesnt mean you have to. her top tips for branding on a budget.

One of the biggest challenges for small business owners is to maintain a healthy cash flow and ample budget for every aspect of the operating.

One area that sometimes takes a back seat is branding. This is either because business owners assume branding is just for big companies, or it is perceived to be very costly. Strong branding is something every business should embrace, but it can be done cheaply.

(1) Developing a brand identity

Your brand is the soul of your company and is ultimately your story. Creating your brand is one of the most important decisions a business can make but luckily coming up with a brand strategy is completely free.

Defining what makes your business different from the crowd is key to making you stand out. With this distinction youll appeal to different audiences and eventually find your target audience to tailor your brand around.

To market to them effectively what you have to consider is their age, income, gender and would they use your product, and if so, why?

Answering these questions will enable you to create a clear target market and will allow you to shape your brand. Remember that you’re looking for your true fans and that you’re not cutting out potential customers, you’re just refining your core followers.

Now you need to create a mission statement. This statement captures what you do and why you do it, providing your company with a clear direction. If you hit a tough decision or crossroads during the future, your mission statement will guide you through it.

(2) Staying front of mind


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