Business development 11 December 2017

Five ways to successfully manage an Instagram account

Woman holding iPhone 6 Space Gray with Instagram
Larger brands will post between one and three times a day on Instagram
Editing, planning, scheduling, . There are plenty of ways to improve your brand’s Instagram offering, but to manage an Instagram account that’s commercially successful, business owners have to strike a balance between all of them.

Social media expert at Hopper HQ, Aminur Rashid, reveals to Business Advice readers five important ways to successfully manage an Instagram account.

How to manage an Instagram account

(1) What will you post?

Plan ahead. The human brain processes images 60, 000 times faster than text, making us more visually engaged with Instagram than Twitter.

Having a plan or itinerary of the content you have to post gives you a good flow of material in months to come. Your content plan should include the products or services you want to feature, how it/will they be featured, and where it will feature. Does it require a specific background or location tag, for example?

Read more:?Five Instagram fails to avoid as a small business owner

The above will require more detailed planning and creativity on your behalf to enable you to achieve the best out of each post. The underlying aim is to keep your followers interested and following you.

(2) Research hashtags ahead of scheduling

Research popular industry specific hashtags to get your content seen by potential followers. Devote five minutes of your daily schedule to find new hashtags using a dedicated app, such as Hashtagify.

Viral hashtags have a lot of power, but only use them if relevant to your post. If you search Trending this (month) on Google youll find loads of hashtags that are predicted to go viral, be sure to incorporate these the best you can.

However, do be wary of being’shadowbanned’, this will block your content from being seen on any hashtags.

(3) What’s your editing style?

Consider how you’ll edit your content. Depending on the content in your bank and your experience of editing, you will want to aim for a reasonable target number of content pieces to edit at the end of each of your scheduled sessions.

If you’re an agency, you will need to schedule each of your clients at a valid time slot for each editing day. So, dedicate a day (or days – if you’re an agency scheduling for multiple clients) and time each week to do your editing, devoted to cropping, filtering, adjusting brightness the list is as endless as you want it to be or need to be.

There are many useful apps to edit multiple photos besides Instagram. Hopper HQ also enables clever editing, allowing you to both schedule and edit all from one app.

(4) Decide how many images to schedule per day

Still undecided how many posts you want to share with your followers? As tempting as it is to share as much content as you can, it’s not good practice to clog up your followers’ feed.


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