Business development 21 December 2016

Five new year social media resolutions you should be making

social media
Small businesses that seek success in 2017 need a viable social media strategy
Silence on social media is no longer an option for small businesses. Here, founder at social media marketing agency?Top Left Design, Keren Lerner, giver her five social media resolutions owners should consider making next year.

Every year, finding a business that isnt on social media becomes less and less likely, probably because so many of us have accounts for personal use, too. Social media is fun after all it’s a great way to network online and create noise about your business.

Making and keeping social media resolutions can drop down the list of priorities for many businesses, especially if it begins to feel like a chore. Small business owners should ensure they make time for perfecting their online strategy with these resolutions.

Plan how to incorporate social media into your schedule even when you’re busy

Introducing social media tools to do the work for you can seem like an obvious time saver. But in order for your social media strategy to really fit in with your schedule, it needs to firstly mean something to your business, while complementing other priorities of the working day.

For example, you might set aside half an hour each week to add in the next few days? content. Most people schedule their Tweets in advance, but remember the less automated they sound, the more engagement they’re likely to get.

Make final curation a priority

There are a number of tools for curation Flipboard for your smart phone and Feedly for your desktop, for instance.

These tools allow collation of all your favourite blogs in one place with them you can get into the habit of skim reading headlines and opening only those posts you feel would be interesting to your followers.

When sharing these through Buffer, for example clicking one button opens up a pop-up, allows you to confirm a picture, prewrites your headline and shortens the URL. From there, you can choose which channels to send the article out to, add your own comment and, if sharing on Twitter, a couple of hashtags too.

While it’s using automation, it’s still personal you have chosen the article to share, and you retain control over what was written to accompany it.

Be spontaneous

So, you have now scheduled a lot of your content, but being truly active on social media doesnt stop there. Make a habit of interacting with the content of others, too. Look at your social channel activity while waiting for the bus or in between meetings to see what others are sharing.

Look at who is commenting on your posts, reply to them and interact with their content. This allows you to intercept some of your shared content with the real you. The idea is, eventually, you’re going to start meeting some of these people and having real life conversations with them about business.

Become a pre-planner


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