Algorithm shiftsIn late-2016, Facebook adjusted its algorithim to reintroduce posts by friends and family onto news feeds. As a result, business pages saw organic reach plummet. In the first half of that year alone, business pages saw a 52% decline in reach. The platform faced criticism from some who claimed it was a ploy to draw more cash from business owners to sponsor their posts. In 2018, the trend towards meaningful interactions? continued and content from users? friends and family was prioritised over business pages. __________________________________________________________________________________
Facebook dodges 479m GDPR penalty with unacceptable? 500, 000 fine Following a controversial breach of user data, the social media giant was hit with a 500, 000 fine from the UK’s GDPR watchdog. __________________________________________________________________________________ Facebook claims its updated business pages will highlight more local companies to users and generate more business for entrepreneurs. In an official blog post, Alex Himel, Facebook’s local vice president, said: Over 1.6bn people around the world are connected to a small business on Facebook. People and businesses alike have told us they want even easier ways to connect.