Here are the ten businesses types most at risk from click fraud
|Trade||Percentage of clicks that are fraudulent||Average cost per click|
|Locksmith||40 per cent||?7|
|Cleaning companies||25 per cent||?3.50|
|Investments||16 per cent||?7.50|
|Security||16 per cent||?3.50|
|Phone repairs||15 per cent||?3.50|
|Pest control||14 per cent||?7|
|Windows/doors/conservatories||14 per cent||?5|
|Wrong fuel||13 per cent||?7|
|Glazing||13 per cent||?5|
|Man and van||12 per cent||?3.50|
There are a number of ways to prevent click fraud, including setting different bid prices for content-targeted sites, keeping an eye on competitors and tracking ad campaigns in real time. Small businesses can also specifically target high-value sites for ads, steering clear of low-quality sites where ?click bandits? most commonly reside, and purchase software designed to generate special referral reports.
Dovaston added: ?The real concern is how much this is costing businesses, and especially those that can ill-afford to see a marketing budget squandered in the first place.
?It?s crucial businesses use real-time prevention systems that can track and block imposters so real customers get to see paid ads.?
Click Guardian suggests around ?2,000 worth of adverts posted by locksmiths are disappearing each month before customers have the chance to see them. For cleaning companies, security firms and phone repair businesses, each burn a quarter of monthly marketing budgets on adverts never seen by potential customers.
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