eBay launches local advertising product for independent traders
Online auction giant eBay has today announced the soft launch of a new self-serve advertising product, helping local services and independent traders reach targeted audiences.
According to the platform, small business owners such as plumbers, hairdressers, DJs and cleaners will be able to serve their own ads on the platform and offer their services to potential customers in their local area.
By inviting local businesses to advertise, eBay is promising access to its wealth of data and insights on customer search and purchase behaviour.
By showing users ads for services relevant to products they are viewing, eBay hopes to generate more leads and sales for traders through improving the customer experience.
Commenting on the launch of eBay Local Services Ads, project lead Bert Bassett said: eBay wants to become a marketplace for services as well as products and we think that this is a great place to start.
Praseeda Nair is the editorial director of Business Advice, and its sister publication for growing businesses, Real Business. She's an impassioned advocate for women in leadership, and likes to profile business owners, advisors and experts in the field of entrepreneurship and management.