Live-chat is greatOne of the most effective ways for any site to provide great service is through live chat. This channel allows agents to chat in real time with customers while they are visiting the website. A great feature of live-chat is the use of triggers to create an opportunity to instigate that conversation. A live chat can be triggered according to specific criteria, such as the volume of products added to a basket, visits to certain pages or time spent on a page.
Offering a live chat conversation is a good way to accelerate the sales process in a proactive way, and remove any barriers that stop customersfrom completing a transaction.Another live-chat feature to consider is co-browsing. This allows a customer service agent to view the same page in real time as the client. This can be done without any special software installation and can help the agent to highlight certain areas of a web page. The benefits of WhatsApp Live chat is great for instant interactions but it has some limitations. Its synchronous nature means the customer must remain on the website waiting for an answer, which can be frustrating. Messaging is a way to bypass these limits and will be more suitable for situations that do not require an immediate response.
By using WhatsApp, businesses can communicate with customers on a channel that they already use daily to communicate with friends, family, and colleagues.Rather than being forced to use channels such as online forms or the phone, customers can simply send a message and be notified when they receive a response.
What else does it offer?WhatsApp offers features such as sharing media, voice messages, and localisation to provide more context and facilitate problem-solving. Another challenge for any SME is the management of customer reviews and comments.For example, 95% of shoppers read online reviews before making a purchase. This makes it the most widely used source for research, ahead of search engines and the wider website. One of the most important channels for reviews is Google My Business. This is where 44% of local businesses are already registered for free, with their reviews visible directly in search results. A negative comment left unanswered can quickly have negative impacts on the brand. As many as 96% of internet users are influenced by the presence of negative opinions during a purchase. This makes it essential for retailers to effectively manage Google My Business. Make the most of your app investment A mobile application can be one of the most important investments a company makes. However, constantly updating and building applications, and making them an ongoing success is hard work, considering 96% of apps are no longer used after 12 months. To make such an investment profitable you need to provide users with value-added features that justify its use in the long-term.
In-app messagingIn-app messaging allows customers to have an experience similar to Messenger and WhatsApp, directly within a business application. This provides different advantages such as easily identifying customers via their account and having access to all their customer data, or location if relevant. How to effectively manage these channels Expanding the list of channels you use may seem like a headache, but they can and should be brought together in a single view for customer service agents. By doing this, agents become empowered with access to all the information needed about previous engagements as well as simplifying the task of managing and recording their own interactions. A centralised approach helps businesses reduce the complexity of their customer support teams, making them more efficient and effective. Here are the advantages of this omni-digital approach:
- Smoothing of the activity of agents
- Optimization of resources
- Productivity gains
- Reduced response times
- Increase in customer satisfaction
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