A company website is one of the most important pieces of online real estate a business can own. It’s where customers go to learn about your company, products, and services, it’s where they go to make purchases, and it’s where they go to contact you.
In order to create a website that will help your business reach its goals, you need to follow a few simple steps. In this article, we’ll walk you through each step so that you can create a company website that is both effective and on-brand.
Choose a Great Domain Name
The first step is to choose a great domain name. The domain name is the address of your website which people type into their browser to visit your website.
The best domain names are short, easy to remember and spell, and on-brand. For example, a company named “Acme Corporation” might choose the domain name “acmecorporation.com”.
You can check to see if your desired domain name is available using a tool like Namecheap.com or Godaddy.com. If it’s not, you may need to get creative and come up with a different name for your website.
Choose the Best Hosting
The next step is to choose the best hosting for your website. There are three main types of web hosting: shared server, dedicated server, and virtual private server (VPS).
Shared server hosting is the cheapest and most popular option. It’s perfect for small businesses and new websites because you share the server with other websites. This means that your website is not the only one on the server, so it may not be as fast or reliable as other hosting options. Shared servers are usually fine for most small business websites, but if you’re expecting a lot of traffic or want to host an eCommerce site, then shared servers may not be the best option.
A dedicated server is a single-tenant hosting option where your website is the only one on the server. This means that your website is more secure and faster than a shared server, but it’s also more expensive. Dedicated servers are typically used by large enterprises with millions of visitors per month.
A virtual private server (VPS) is similar to dedicated hosting. Your website will be the only one on the server, but you are still sharing space with other websites in a virtual environment created by software such as VMWare or Virtuozzo. VPS’s are typically used by medium-sized businesses with thousands of visitors per month.
Conduct Market Research
Before you start creating the content for your company website, it’s important that you conduct thorough market research to find out what your target audience is looking for. This will help you to design a website that meets their needs and expectations.
You can conduct market research in a number of ways. Start by asking your customers what they would like to see on your company website, then use this information as a starting point. This will help you to create a website that is both relevant and useful to your target audience.
You can also use Google AdWords to find out what people are searching for online, as well as using social media platforms like Twitter and Facebook to see what topics are being talked about.
It is always worth looking at competitors’ websites and noting down any features or content that you think could be improved upon. This will help you to differentiate your company website from the competition and stand out in your industry.
Implement the Research Results
Once you have conducted your market research, it’s time to implement the results. This means creating content that answers the questions and concerns of your target audience. By planning your content in this way, you are more likely to rank higher in search engine results pages (SERPs) and attract more visitors to your website.
You can use a variety of different content formats, such as blog posts, infographics, videos, and eBooks. This will help to keep your website fresh and engaging for visitors and will give you the opportunity to build a loyal following. For example, if you are a company that sells pet supplies online then providing blog posts and video tutorials about how to care for different types of pets would be a great way to attract traffic to your website.
Write a Quality Homepage and Landing Pages
Your homepage is one of the most important pages on your website. It’s often the first thing that people see when they visit your site and it should give them a good idea of what to expect from their experience.
The best homepages are short, simple, and to the point. They include a brief description of who you are, what you do, and how to contact you.
A good homepage will also have a clear call-to-action telling people what they should do next (such as “Buy Now” or “Sign Up”). If your company has multiple products or services then each of these should be represented by its own landing page.
These pages should be designed to convert visitors into customers by including clear and concise descriptions of your products or services, images, customer testimonials, and a call-to-action.
Your landing pages are also a great place to include additional information about your company, such as awards you’ve won, customer reviews, and press clippings.
Implement SEO Techniques
Search Engine Optimization (SEO) is the process of improving the visibility of your website in search engine results pages (SERPs). It’s important because it helps people find your website when they’re looking for specific information related to what you offer.
The three main SEO techniques to implement are:
On-Site Optimization – This involves optimizing the HTML behind each page on your website. This includes title tags, description meta tags, heading tags, and alt attributes for images. It also means ensuring that you have a good internal linking structure that allows visitors to easily find other relevant pages within your site.
Content Optimization – This involves creating high-quality content that is relevant to your target audience. You should include keywords and phrases throughout your website, as well as in the titles and descriptions of your pages.
Backlink Optimization – This involves acquiring links from other websites back to your own site. The more high-quality links you have, the higher your website will rank in search engine results pages.
You can use tools like Moz Pro or SEMrush to check how well optimized your site is for SEO and what improvements need making. However, SEO can be a difficult process and if you get it wrong you could potentially be penalised by Google for trying to game the system. This is why it is often advisable to use the services of an experienced SEO consultant or agency. They will be able to help you implement the right techniques and track your website’s progress over time.
Choose a Content Management System
A content management system (CMS) is a piece of software that helps you manage your website’s content. It makes it easy to create, edit, and publish new content without having to know how to code or use HTML.
There are a number of different CMS platforms available, but the most popular ones are WordPress, Squarespace, and Wix. Each has its own strengths and weaknesses, so it’s important to choose the one that best suits your needs.
WordPress is by far the most popular CMS platform with over 60% market share. It is free and open-source, so there are a lot of different plugins and themes available to help you customize your website.
Squarespace is also a popular choice and it’s easy to use thanks to its drag-and-drop interface. It starts at $12 per month and has a wide range of templates to choose from.
Wix is the easiest CMS to use and it’s free! They have hundreds of templates available for you to choose from, but if you want more features then they do charge a monthly subscription fee.
Build Supporting Social Media Profiles
It’s important that your company has an online presence on social media platforms like Facebook and Twitter. These sites are great places to connect with your customers and followers, and they can also be used to promote your products or services.