Social media is a powerful tool when it comes to promoting your business and maintaining your brand reputation. However, that doesn’t mean that social media marketing is easy – in fact, many brands find social media to be one of the most difficult forms of digital marketing. Luckily, there are many different social media tools available to help you to implement your digital marketing strategy.
In this article, we’ll take a look at some of the best social media tools for your business, ranging from scheduling assistants to image creation tools. We’ll also share some of our top tips for social media marketing, helping you to get started on the right track.
Why is social media marketing important?
In today’s increasingly digital world, social media is one of the most effective digital marketing tools out there. It is especially important for online businesses, with the majority of online businesses holding at least one social media account for their brand.
Social media enables businesses to stay in touch with their clients and potential customers, as well as keep up to date with what is going on in their industry and wider world. It’s also a great way to build relationships with suppliers and other businesses and organisations, who could help them to develop and grow their business in the future, including through collaborations.
Brand reputation is key to the success of any business, and social media is a brilliant way to build your brand’s reputation. By sharing useful, interesting and entertaining content with your audience on social media, businesses can develop a positive online presence that will help them to improve their brand image among potential customers.
Our top social media tools for businesses
It isn’t always easy to keep up with your business’ social media channels, especially if you’re using several different platforms. However, social media is a key type of marketing for many businesses, so it’s important that you try to stay up to date with your followers as much as possible, as well as posting regularly – after all, consistency is key!
Let’s take a look at some of the best social media tools on the market today, designed to make your social media marketing easier and more efficient.
Buffer is a social media management tool which enables you to schedule posts to any of your social media networks at your chosen time. This means that if you know your followers are most active in an evening or at a weekend, you don’t have to be online waiting to post – you can simply schedule your social media posts in advance and Buffer will post them on your behalf.
This is also useful if you struggle to find time during the week to create content. You can set one day each month aside for creating your social media content and then schedule it to post for the rest of the month using Buffer. You can then forget about your social media marketing until the next month!
Through Buffer, you can post to Facebook pages and groups, Twitter, LinkedIn, Instagram and Google+. So, whether you want to post the same content to all of your social media channels or tweak the post slightly for each of them, you can do this through Buffer.
You can also download a browser extension which enables you to share articles quickly and easily through your browser. If you come across an article that you think your Twitter followers or your LinkedIn connections would also enjoy, you can simply click a button to share the article to your channels. It’s as easy as that!
2. Wave Video
Wave Video is a video creation tool which enables you to create animated videos quickly and easily. With Wave, you don’t need any design or filming experience – simply drag and drop your content onto the timeline, add your desired effects and publish.
What’s great about Wave Video is that it doesn’t require an internet connection to work. This means that you can create videos offline and then publish them when you’re ready. You can also share your videos with others through the Wave Video platform, or embed them on your website or blog.
Wave is free to use for personal use, and there are a number of paid for options which give you access to a wider range of features, such as e-commerce tools and marketing analytics.
The HubSpot platform is a complete inbound marketing solution which helps businesses to generate leads through their website. There’s a huge range of different features available, from blogging and email marketing to SEO and social media management tools – all designed to make it easy for you to manage all of your marketing efforts in one place.
HubSpot also offers a number of features which make social media management easier, such as the option to store different profiles and create custom content streams – simply choose the social networks that you want to follow and then see updates from those profiles appear in one place. This is perfect if you want to keep track of your competitors, see what influencers are saying about your industry or find content that would be relevant for your audience.
Canva is a graphic design tool which makes it easy for you to create stunning graphics and visuals. There’s a huge range of templates available, as well as an option to customise your own template or start from scratch in order to create something completely unique.
This platform enables you to share your visual content through Facebook, Twitter, LinkedIn and Pinterest, as well as save it for future use or share it to other platforms such as Google+. Canva also has a collection of free images which you can use in your designs – so whether you want to create a piece of content or a whole campaign, this platform enables you to create something beautiful.
ContentCal is a social media management platform which enables you to schedule and publish content, as well as measure the success of your campaigns. This tool gives you an overview of all of your social media activity in one place, so you can see at a glance how each post is performing. You can also track how much reach and engagement each post receives, as well as use the insights to help you to plan future content.
ContentCal is free to use for individual users, and there are a number of paid for options which give you access to additional features, such as team collaboration and detailed reports.
Our top tips for social media success
Getting started with social media marketing can feel daunting, especially if it’s your first time giving this type of digital marketing a try. However, it’s one of the most effective types of digital marketing out there today, so it’s worth creating some social media accounts for your business. Here are some of our top social media tips for businesses to help you get started.
Consistency is key
One of the most important things to remember when it comes to social media marketing is that consistency is key. You need to be posting regularly on all of your social media accounts if you want to keep your followers engaged. This doesn’t mean posting every day (although that’s ideal), but it does mean posting at least a few times a week.