Sales & Marketing

Best Social Media Tools For Your Business

Cameron Fleming | 3 January 2022 | 2 years ago

Best social media tools for your business

Social media is a powerful tool when it comes to promoting your business and maintaining your brand reputation. However, that doesn’t mean that social media marketing is easy – in fact, many brands find social media to be one of the most difficult forms of digital marketing. Luckily, there are many different social media tools available to help you to implement your digital marketing strategy.

In this article, we’ll take a look at some of the best social media tools for your business, ranging from scheduling assistants to image creation tools. We’ll also share some of our top tips for social media marketing, helping you to get started on the right track.

Why is social media marketing important?

In today’s increasingly digital world, social media is one of the most effective digital marketing tools out there. It is especially important for online businesses, with the majority of online businesses holding at least one social media account for their brand.

Social media enables businesses to stay in touch with their clients and potential customers, as well as keep up to date with what is going on in their industry and wider world. It’s also a great way to build relationships with suppliers and other businesses and organisations, who could help them to develop and grow their business in the future, including through collaborations.

Brand reputation is key to the success of any business, and social media is a brilliant way to build your brand’s reputation. By sharing useful, interesting and entertaining content with your audience on social media, businesses can develop a positive online presence that will help them to improve their brand image among potential customers.

top social media tools for businesses

Our top social media tools for businesses

It isn’t always easy to keep up with your business’ social media channels, especially if you’re using several different platforms. However, social media is a key type of marketing for many businesses, so it’s important that you try to stay up to date with your followers as much as possible, as well as posting regularly – after all, consistency is key!

Let’s take a look at some of the best social media tools on the market today, designed to make your social media marketing easier and more efficient.

1.     Buffer

Buffer is a social media management tool which enables you to schedule posts to any of your social media networks at your chosen time. This means that if you know your followers are most active in an evening or at a weekend, you don’t have to be online waiting to post – you can simply schedule your social media posts in advance and Buffer will post them on your behalf.

This is also useful if you struggle to find time during the week to create content. You can set one day each month aside for creating your social media content and then schedule it to post for the rest of the month using Buffer. You can then forget about your social media marketing until the next month!

Through Buffer, you can post to Facebook pages and groups, Twitter, LinkedIn, Instagram and Google+. So, whether you want to post the same content to all of your social media channels or tweak the post slightly for each of them, you can do this through Buffer.

You can also download a browser extension which enables you to share articles quickly and easily through your browser. If you come across an article that you think your Twitter followers or your LinkedIn connections would also enjoy, you can simply click a button to share the article to your channels. It’s as easy as that!

2.     Wave Video

Wave Video is a video creation tool which enables you to create animated videos quickly and easily. With Wave, you don’t need any design or filming experience – simply drag and drop your content onto the timeline, add your desired effects and publish.

What’s great about Wave Video is that it doesn’t require an internet connection to work. This means that you can create videos offline and then publish them when you’re ready. You can also share your videos with others through the Wave Video platform, or embed them on your website or blog.

Wave is free to use for personal use, and there are a number of paid for options which give you access to a wider range of features, such as e-commerce tools and marketing analytics.

3.     HubSpot

The HubSpot platform is a complete inbound marketing solution which helps businesses to generate leads through their website. There’s a huge range of different features available, from blogging and email marketing to SEO and social media management tools – all designed to make it easy for you to manage all of your marketing efforts in one place.

HubSpot also offers a number of features which make social media management easier, such as the option to store different profiles and create custom content streams – simply choose the social networks that you want to follow and then see updates from those profiles appear in one place. This is perfect if you want to keep track of your competitors, see what influencers are saying about your industry or find content that would be relevant for your audience.

4.     Canva

Canva is a graphic design tool which makes it easy for you to create stunning graphics and visuals. There’s a huge range of templates available, as well as an option to customise your own template or start from scratch in order to create something completely unique.

This platform enables you to share your visual content through Facebook, Twitter, LinkedIn and Pinterest, as well as save it for future use or share it to other platforms such as Google+. Canva also has a collection of free images which you can use in your designs – so whether you want to create a piece of content or a whole campaign, this platform enables you to create something beautiful.

5.     ContentCal

ContentCal is a social media management platform which enables you to schedule and publish content, as well as measure the success of your campaigns. This tool gives you an overview of all of your social media activity in one place, so you can see at a glance how each post is performing. You can also track how much reach and engagement each post receives, as well as use the insights to help you to plan future content.

ContentCal is free to use for individual users, and there are a number of paid for options which give you access to additional features, such as team collaboration and detailed reports.

tips for social media success

Our top tips for social media success

Getting started with social media marketing can feel daunting, especially if it’s your first time giving this type of digital marketing a try. However, it’s one of the most effective types of digital marketing out there today, so it’s worth creating some social media accounts for your business. Here are some of our top social media tips for businesses to help you get started.

Consistency is key

One of the most important things to remember when it comes to social media marketing is that consistency is key. You need to be posting regularly on all of your social media accounts if you want to keep your followers engaged. This doesn’t mean posting every day (although that’s ideal), but it does mean posting at least a few times a week.

Think about the bigger picture

In order to stay relevant and interesting, it’s important that you post a variety of different things on your social media accounts. Not only should you be posting about your products and services—people expect that—but you should also be posting information about your industry and how it affects people like them. This will help to show your followers that you’re an expert in your field, and it’ll also make you appear more credible.

Be interactive

One of the best things about social media is that it’s a two-way street. This means that not only should you be posting content on your accounts, but you should also be engaging with your followers. Respond to their comments, answer their questions, and have a conversation with them. This will not only help to build relationships, but it’ll also show that you care about what they have to say.

Encourage sharing

As well as being interactive on social media, you should also be encouraging your followers to share your posts—especially the ones that are most relevant to them. This will help to increase your reach, and it’ll also help to get your content in front of more people.

Make use of hashtags

Hashtags are a great way to boost the visibility of your social media posts, so make sure to use them whenever possible. Just be careful not to overdo it—too many hashtags can come across as irritating or desperate.

Be unique

If you want to stand out on social media, it’s important that your posts are unique—there’s nothing less interesting than seeing the same thing posted over and over again. If you have a blog or website, post links to your most popular articles so your followers can check them out for themselves.

Consider your tone of voice

Social media is all about tone of voice, so you’re going to have to find the right tone for your brand. This doesn’t mean being too formal—it’s better to keep things casual and personable, just like you would when interacting with real people in the real world.

Think carefully about what you post

Finally, it’s important to remember that everything you post on social media is there for the world to see, so you need to think carefully about what you’re posting. Check your spelling and grammar before you post something, and don’t forget that some topics are more suited to certain networks than others.

best social media for B2B

Related questions

Which social media channel is best for business to business?

If you trade mainly business to business, you might be wondering which social media is best for your business. It is widely accepted that LinkedIn is one of the most effective social media networks for business to business marketing. That’s because  LinkedIn is made up of professional people – your customers. LinkedIn users are mainly working professionals, so they’re on the service to find solutions to their business problems.

Alternatively, if you’re looking for a more personal touch, Facebook can work for some B2B businesses. However, you’ll need to ensure that your target customer is actually on Facebook for this to be an effective marketing channel.

It’s important to understand that B2B companies tend to have very different social media needs than B2C companies. B2B social media should be more focused on providing helpful content and building relationships, whereas B2C social media is more about driving sales.

Why is Instagram better for business than Facebook?

It’s impossible to directly compare different social media networks against each other when it comes to social media marketing, as there’s no one-size-fits-all answer. The most important thing is to work out where your target customers are and promote your services in that space. So, if your target customers use Instagram, that’s where you need to be advertising. Alternatively, if your target customers prefer Facebook, that’s the platform on which you’ll find the most success.

In summary

The increasingly digital world that we live in today has led to social media becoming one of the most effective marketing tools for businesses, especially those businesses that operate entirely online. Managing your business’ social media accounts can be a time consuming task, but luckily there are many different social media tools that can make the task easier and more efficient.

Related Topics

16 Tips & Tools to Boost Small Business ROI
8 January 2024

16 Tips & Tools to Boost Small Business ROI

Read More →
How to Master the Art of Professional Networking
3 January 2024

How to Master the Art of Professional Networking

Read More →
Boosting Sales in a Competitive Market
15 August 2023

Boosting Sales in a Competitive Market

Read More →
Are 08 Numbers Free?
27 July 2023

Are 08 Numbers Free?

Read More →
How to Generate More Sales via Your E-commerce Site
25 July 2023

How to Generate More Sales via Your E-commerce Site

Read More →
Unlocking the Power of Social Media Marketing for Your Business
21 July 2023

Unlocking the Power of Social Media Marketing for Your Business

Read More →

If you enjoy reading our articles,
why not sign up for our newsletter?

We commit to just delivering high-quality material that is specially crafted for our audience.

Join Our Newsletter